Puma/€PUM

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About Puma

Puma SE is a global sports lifestyle company that designs, develops, sells, and markets footwear, apparel, and accessories. Founded in 1948, the company operates in the Consumer Cyclical sector, specifically within the Footwear & Accessories industry. Puma is known for its association with sports such as soccer, running, basketball, and motorsports, providing products that combine performance with lifestyle fashion.
Ticker
€PUM
Primary listing
XETRA
Employees
17,182

Puma Metrics

BasicAdvanced
€3.4B
-
-€3.02
1.03
-

What the Analysts think about Puma

Analyst ratings (Buy, Hold, Sell) for Puma stock.
Analyst projections of the future price of Puma stock.

Bulls say / Bears say

Puma’s Q1 2026 sales and operating profit exceeded expectations, bolstered by faster-than-expected inventory clearance with mid-double-digit declines at U.S. wholesale partners, reinforcing the company's goal to normalize stock levels by year-end 2026. (Reuters)
Gross profit margin expanded by approximately 180 basis points to 48.0% in Q2 2026, driven by lower sourcing costs including €11.5 million in tariff refunds, favorable currency effects and a stronger channel mix. (PUMA)
Direct-to-consumer channel share rose to 35.2% in Q2 2026 from 32.1% a year earlier, underscoring Puma’s effective shift towards higher-margin DTC sales. (MarketScreener)
On a half-year basis through June 2026, sales fell in all divisions with footwear down 6.9%, apparel down 1.8% and accessories down 5.9%, highlighting persistent soft demand across categories. (PUMA)
Q2 2026 currency-adjusted sales declined 9.4% year-on-year to €1.6906 billion due to ongoing reset measures and weaker consumer demand in key markets. (EQS)
Management has proposed no dividend for FY 2025 and projects full-year 2026 EBIT to range between €-50 million and €-150 million, underlining continued operating losses in this transition year. (PUMA, PUMA)
Data summarised monthly by Lightyear AI. Last updated on 1 Sept 2026.

Puma Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

Puma Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise

Funds containing Puma

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Market data provided by CBOE Europe and Deutsche Börse.