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Puma/€PUM

1D1W1M3M6MYTD1Y5YMAX

About Puma

Puma SE is a global sports lifestyle company that designs, develops, sells, and markets footwear, apparel, and accessories. Founded in 1948, the company operates in the Consumer Cyclical sector, specifically within the Footwear & Accessories industry. Puma is known for its association with sports such as soccer, running, basketball, and motorsports, providing products that combine performance with lifestyle fashion.
Ticker
€PUM
Primary listing
XETRA
Employees
17,182

Puma Metrics

BasicAdvanced
€3.7B
-
-€3.02
1.02
-

What the Analysts think about Puma

Analyst ratings (Buy, Hold, Sell) for Puma stock.
Analyst projections of the future price of Puma stock.

Bulls say / Bears say

PUMA’s second-quarter gross margin rose to 48.0% from 46.2%, and its EBIT loss narrowed to €53.1 million from €109.1 million a year earlier. This suggests cost and channel changes are helping, although tariff refunds also supported the margin. (Reuters, PUMA)
Running and Training products featuring NITRO technology and the HYROX partnership delivered strong growth in the second quarter, while football sales also benefited from national-team kit demand. These areas offer PUMA growth avenues beyond its weaker core products. (PUMA)
ANTA completed its purchase of a 29.06% stake and became PUMA’s largest shareholder. The companies say they will explore using ANTA’s experience to support PUMA’s growth, creating a potential strategic catalyst for the turnaround. (PUMA)
Second-quarter currency-adjusted sales fell 9.4%, and PUMA expects a low- to mid-single-digit sales decline and an EBIT loss of €50 million to €150 million for 2026. The turnaround therefore still has a substantial near-term earnings and revenue gap to overcome. (Reuters, PUMA)
Part of the second-quarter margin gain came from tariff refunds, which added about 60 basis points to gross margin. That makes the reported improvement less reliable as evidence of lasting operating progress. (PUMA, Reuters)
The recovery remains uneven: first-half sales fell 11.6% in EMEA and 5.4% in the Americas, while second-quarter footwear sales were down 11.7%, with weakness in Core and Kids. Growth in Asia/Pacific, Running and Training has not yet offset those declines. (PUMA)
Data summarised monthly by Lightyear AI. Last updated on 7 Oct 2026.

Puma Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

Puma Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise

Funds containing Puma

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Market data provided by CBOE Europe and Deutsche Börse.