Puma/€PUM

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17:25
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1D1W1MYTD1Y5YMAX

About Puma

Puma SE is a global sports lifestyle company that designs, develops, sells, and markets footwear, apparel, and accessories. Founded in 1948, the company operates in the Consumer Cyclical sector, specifically within the Footwear & Accessories industry. Puma is known for its association with sports such as soccer, running, basketball, and motorsports, providing products that combine performance with lifestyle fashion.

Ticker

€PUM

Primary listing

XETRA

Employees

19,759

Puma Metrics

BasicAdvanced
€2.3B
-
-€1.92
0.99
€0.61
3.74%

What the Analysts think about Puma

Analyst ratings (Buy, Hold, Sell) for Puma stock.

Bulls say / Bears say

Former Adidas sales chief Arthur Hoeld officially assumed the role of Puma CEO on July 1, 2025, bringing experience from leading successful retro sneaker lines to spearhead the company’s turnaround efforts (Reuters)
Puma is strategically pivoting away from discount retailers by overhauling its wholesale model to sell fewer products through cut-price channels and boosting direct-to-consumer sales via its own website and stores to enhance profitability (Reuters)
The company announced plans to cut 900 corporate jobs by the end of 2026 as part of an expanded cost-cutting program, demonstrating management’s commitment to streamline operations and reduce fixed costs (Reuters)
Puma has slashed its full-year outlook, now forecasting currency-adjusted sales to decline by at least 10% and anticipating an annual EBIT loss, a sharp downgrade from prior expectations of low- to mid-single-digit growth (Reuters)
Preliminary Q2 2025 currency-adjusted sales fell 2.0% to €1.94 billion, with North America down 9.1% and Europe down 3.9%, underscoring persistent top-line weakness in key markets (Reuters)
U.S. tariffs are projected to reduce Puma’s 2025 gross profit by approximately €80 million, adding to macroeconomic headwinds and pressuring margins (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 4 Nov 2025.

Puma Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

Puma Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.

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