Puma/€PUM

05:30
09:10
12:45
16:25
20:00
1D1W1MYTD1Y5YMAX

About Puma

Puma SE is a global sports lifestyle company that designs, develops, sells, and markets footwear, apparel, and accessories. Founded in 1948, the company operates in the Consumer Cyclical sector, specifically within the Footwear & Accessories industry. Puma is known for its association with sports such as soccer, running, basketball, and motorsports, providing products that combine performance with lifestyle fashion.

Ticker

€PUM

Primary listing

XETRA

Employees

18,296

Puma Metrics

BasicAdvanced
€2.8B
-
-€0.64
0.89
€0.61
3.20%

What the Analysts think about Puma

Analyst ratings (Buy, Hold, Sell) for Puma stock.

Bulls say / Bears say

In Q1 2025, Puma’s direct-to-consumer sales rose 12% to €546.5 million, driven by strong online demand, underscoring successful digital channel growth (Reuters)
In January 2025, Puma launched a cost-cutting programme targeting an improved EBIT margin of 8.5% by 2027, demonstrating a clear path to enhanced operational efficiency and long-term profitability (Reuters)
The appointment of former Adidas sales chief Arthur Hoeld as CEO on July 1, 2025, brings proven leadership with sector experience aimed at revitalizing Puma’s brand momentum and strategic execution (Reuters)
In Q2 2025, Puma reported a net loss of €246.6 million, including an €85 million one-off restructuring charge, marking a significant downturn from year-ago profitability (FT)
In July 2025, Puma lowered its full-year outlook, now forecasting a low double-digit percentage decline in currency-adjusted sales and an annual EBIT loss, reflecting weaker-than-expected demand and tariff headwinds (Reuters)
Year-on-year inventory levels soared by 18.3% to €2.15 billion in Q2 2025, creating excess stock pressures and necessitating increased discounting that could further erode margins (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 2 Sept 2025.

Puma Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

Puma Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.

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