Puma/€PUM

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About Puma

Puma SE is a global sports lifestyle company that designs, develops, sells, and markets footwear, apparel, and accessories. Founded in 1948, the company operates in the Consumer Cyclical sector, specifically within the Footwear & Accessories industry. Puma is known for its association with sports such as soccer, running, basketball, and motorsports, providing products that combine performance with lifestyle fashion.

Ticker

€PUM

Primary listing

XETRA

Industry

Textiles, Apparel & Luxury Goods

Employees

22,000

ISIN

DE0006969603

Puma Metrics

BasicAdvanced
€3.2B
16.44
€1.31
0.89
€0.61
2.84%

What the Analysts think about Puma

Analyst ratings (Buy, Hold, Sell) for Puma stock.

Bulls say / Bears say

Puma's direct-to-consumer sales increased by 12% to €546.5 million in Q1 2025, driven by strong online demand, indicating a successful shift towards more profitable sales channels. (reuters.com)
The appointment of former Adidas executive Arthur Hoeld as CEO is expected to bring fresh strategic insights and potentially revitalize Puma's brand and market performance. (reuters.com)
Puma's cost-cutting initiatives, including the reduction of 500 corporate positions, aim to improve operational efficiency and profitability in the coming years. (reuters.com)
Puma reported flat first-quarter sales of €2.08 billion in 2025, with a 0.6 percentage point decline in gross profit margin to 47%, reflecting challenges in maintaining growth and profitability. (reuters.com)
The company faces significant exposure to U.S. tariffs, with 28% of its products sourced from China and 26% from Vietnam, potentially impacting cost structures and pricing strategies. (reuters.com)
Puma's stock has declined 47% year-to-date as of May 2025, indicating investor concerns over the company's sales growth and profitability struggles. (reuters.com)
Data summarised monthly by Lightyear AI. Last updated on 9 Jun 2025.

Puma Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

Puma Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.

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