Rocky Brands/$RCKY
1D1W1M3M6MYTD1Y5YMAX
Capital at risk
About Rocky Brands
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
- Ticker
- $RCKY
- Sector
- Consumer Discretionary
- Primary listing
- NASDAQ
- Employees
- 2,200
- Headquarters
- Nelsonville, United States
- Website
- www.rockybrands.com
Rocky Brands Metrics
BasicAdvanced
$387M
11.31
$4.54
2.33
$0.65
1.32%
Price and volume
Market cap
$387M
Beta
2.33
52-week high
$55.38
52-week low
$28.34
Average daily volume
54K
Dividend rate
$0.65
Financial strength
Current ratio
2.704
Quick ratio
0.979
Long term debt to equity
0.406
Total debt to equity
0.436
Dividend payout ratio (TTM)
14.16%
Interest coverage (TTM)
6.03%
Profitability
EBITDA (TTM)
41.54
Gross margin (TTM)
43.44%
Net profit margin (TTM)
6.62%
Operating margin (TTM)
9.80%
Effective tax rate (TTM)
19.03%
Revenue per employee (TTM)
$240,000
Management effectiveness
Return on assets (TTM)
6.32%
Return on equity (TTM)
13.19%
Valuation
Price to earnings (TTM)
11.309
Price to revenue (TTM)
0.74
Price to book
1.4
Price to tangible book (TTM)
3.02
Price to free cash flow (TTM)
13.842
Free cash flow yield (TTM)
7.22%
Free cash flow per share (TTM)
3.709
Dividend yield (TTM)
1.27%
Forward dividend yield
1.32%
Growth
Revenue change (TTM)
10.84%
Earnings per share change (TTM)
65.68%
3-year revenue growth (CAGR)
3.16%
10-year revenue growth (CAGR)
7.26%
3-year earnings per share growth (CAGR)
48.43%
10-year earnings per share growth (CAGR)
72.95%
3-year dividend per share growth (CAGR)
1.59%
10-year dividend per share growth (CAGR)
3.98%
What the Analysts think about Rocky Brands
Analyst ratings (Buy, Hold, Sell) for Rocky Brands stock.
Analyst projections of the future price of Rocky Brands stock.
Bulls say / Bears say
Sales accelerated to 13.3% in the third quarter, with growth across wholesale and retail and strength in Durango, Muck and XTRATUF. This broad-based momentum suggests the recovery is not relying on one brand or channel. (Rocky Brands)
After the strong quarter, management raised its 2026 revenue growth outlook to 10.5% from 8.5% and lifted reported EPS guidance to about $5.30. It also forecasts roughly $4.00 in EPS excluding tariff refunds and free-trade-zone benefits, giving investors a clearer view of underlying earnings. (Rocky Brands)
The company reduced debt by 16.6% year on year to $116 million, while inventory fell 2%. Lower debt also helped cut quarterly interest expense, strengthening the balance sheet as sales grow. (Rocky Brands)
The 45.0% reported gross margin was boosted by $2.5 million of tariff refunds and a temporary $3.5 million benefit from duty-free inventory. Excluding those gains, margin was 40.7%, so headline profit growth may overstate the repeatable improvement. (Rocky Brands)
Management expects mid-single-digit product cost increases from oil-linked components and freight, and sees a risk of further tariff increases. These costs could pressure margins, particularly as wholesale margin excluding tariff benefits fell 90 basis points in the quarter. (The Motley Fool)
The fourth quarter faces a tough comparison for direct-to-consumer sales after unusually favourable winter weather boosted last year's Cyber Week, while military contract sales are expected to fall by a couple of million dollars. That creates a risk to near-term growth even as management expects overall Q4 sales to rise. (The Motley Fool)
Data summarised monthly by Lightyear AI. Last updated on 29 Oct 2026.
Rocky Brands Financial Performance
Revenues and expenses
Rocky Brands Earnings Performance
Company profitability
Upcoming events
No upcoming events
Rocky Brands News
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Funds containing Rocky Brands
Fund name | Fund size | $RCKY weighting |
|---|---|---|
SPDR Russell 2000 US Small Cap€R2US | $5.3B | 0.02% |
SPDR Russell 2000 US Small Cap£R2SC | $5.3B | 0.02% |
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