Ströer SE & Co. KGaA/€SAX

1D1W1MYTD1Y5YMAX

About Ströer SE & Co. KGaA

Ströer SE & Co. KGaA is a German media company specializing in out-of-home (OOH) and online advertising services. Its core business segments include Out-of-Home Media, Digital & Dialog Media, and Data as a Service (DaaS) & E-Commerce. The company offers traditional and digital OOH advertising solutions, operates news portals like t-online.de, and provides market and consumer data through its Statista platform. Founded in 1990 and headquartered in Cologne, Germany, Ströer has expanded its operations to several European countries, including Poland, Spain, the Netherlands, Belgium, and the United Kingdom. The company's strategic positioning is bolstered by its extensive portfolio of approximately 300,000 outdoor advertising spaces and a strong presence in digital media channels.
Ticker
€SAX
Sector
Communication
Primary listing
XETRA
Employees
13,270
Headquarters
Cologne, Germany

SAX Metrics

BasicAdvanced
€2B
16.66
€2.20
1.05
€1.85
5.04%

Bulls say / Bears say

In H1 2026, Ströer’s revenue rose 6% to EUR 1.037 billion with organic growth improving to 2.7%, driven by an 8% increase in OoH Media and 24.3% growth in DOOH in Q2 (Reuters).
In Q1 2026, group revenue organically grew 1.1% to EUR 496 million, with the OoH Media segment up 5.4% and digital out-of-home advertising contributing 12% year-over-year growth, underpinning a strong start to the year (Ströer).
In April 2026, Bloomberg reported that I Squared Capital, in partnership with Blackstone, considered a €2.5 billion bid valuing Ströer at mid-€40s per share, indicating recognition of the company’s strategic out-of-home and digital assets (Bloomberg).
Net debt climbed to EUR 996 million in H1 2026, lifting the company’s leverage ratio to 2.6x and potentially constraining financial flexibility (Reuters).
Management warned Q3 would appear softer as EUR 12 million of FIFA World Cup–related revenue was pulled into Q2, creating tougher comparables for the upcoming quarter (Reuters).
The company expects its Data as a Service & e-Commerce segment to see low-double-digit revenue declines in Q3, reflecting ongoing headwinds in Statista’s model transition and weak consumer demand for AsamBeauty (Reuters).
Data summarised monthly by Lightyear AI. Last updated on 23 Aug 2026.
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