Snap/$SNAP
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About Snap
Snap is a technology company best known for its marquis social media application. Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.
Ticker
$SNAP
Sector
Software & Cloud Services
Primary listing
NYSE
Employees
4,911
Headquarters
Website
Snap Metrics
BasicAdvanced
$14B
-
-$0.33
0.62
-
Price and volume
Market cap
$14B
Beta
0.62
52-week high
$13.28
52-week low
$6.90
Average daily volume
137M
Financial strength
Current ratio
3.884
Quick ratio
3.679
Long term debt to equity
201.021
Total debt to equity
202.575
Interest coverage (TTM)
-10.42%
Profitability
EBITDA (TTM)
-500.64
Gross margin (TTM)
53.82%
Net profit margin (TTM)
-9.69%
Operating margin (TTM)
-11.59%
Effective tax rate (TTM)
-5.73%
Revenue per employee (TTM)
$1,150,000
Management effectiveness
Return on assets (TTM)
-4.92%
Return on equity (TTM)
-26.42%
Valuation
Price to revenue (TTM)
2.495
Price to book
6.81
Price to tangible book (TTM)
54.28
Price to free cash flow (TTM)
35.856
Free cash flow yield (TTM)
2.79%
Free cash flow per share (TTM)
0.234
Growth
Revenue change (TTM)
13.18%
Earnings per share change (TTM)
-54.42%
3-year revenue growth (CAGR)
7.50%
3-year earnings per share growth (CAGR)
-14.27%
What the Analysts think about Snap
Analyst ratings (Buy, Hold, Sell) for Snap stock.
Bulls say / Bears say
Snapchat+ subscriptions jumped 42% year-over-year to nearly 16 million in Q2 2025, strengthening non-ad revenue streams and supporting Snap’s efforts to diversify beyond advertising (Reuters).
Daily active users rose 9% year-over-year to 469 million in Q2 2025, slightly outpacing Wall Street expectations and showing continued growth in user engagement (Reuters).
Snap’s plan to launch consumer-focused smart glasses (‘Specs’) in 2026—supported by over $3 billion invested in AR—positions the company for new hardware-driven revenue opportunities beyond its core advertising business (Reuters).
Snap’s revenue growth slowed to just 8.7% year-over-year in Q2 2025—the slowest pace in over a year—highlighting pressure from ad platform issues and intense competition from Meta and Reddit (Reuters).
Although revenue increased, Snap’s net loss grew to $263 million in Q2 2025 from $249 million a year earlier, pointing to ongoing challenges in reaching profitability (Reuters).
Snap retracted its Q2 2025 financial outlook amid economic uncertainty and risks from U.S. tariffs—emphasizing the vulnerability of its advertising-based model to macroeconomic headwinds and weakening investor sentiment (Reuters).
Data summarised monthly by Lightyear AI. Last updated on 4 Oct 2025.
Snap Financial Performance
Revenues and expenses
Snap Earnings Performance
Company profitability
Snap News
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Capital at risk
Upcoming events
No upcoming events
FAQs
What’s the current market cap for Snap stock?
Snap (SNAP) has a market cap of $14B as of October 11, 2025.
What is the P/E ratio for Snap stock?
The price to earnings (P/E) ratio for Snap (SNAP) stock is 0 as of October 11, 2025.
Does Snap stock pay dividends?
No, Snap (SNAP) stock does not pay dividends to its shareholders as of October 11, 2025.
When is the next Snap dividend payment date?
Snap (SNAP) stock does not pay dividends to its shareholders.
What is the beta indicator for Snap?
Snap (SNAP) has a beta rating of 0.62. This means that it is less volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 0.5 would mean it moves half as much as the market.