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Snap/$SNAP

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About Snap

Snap is a technology company best known for its marquis social media application, Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.
Ticker
$SNAP
Sector
Software & Cloud Services
Primary listing
NYSE
Employees
5,261

Snap Metrics

BasicAdvanced
$11B
-
-$0.18
1.02
-

What the Analysts think about Snap

Analyst ratings (Buy, Hold, Sell) for Snap stock.
Analyst projections of the future price of Snap stock.

Bulls say / Bears say

Snap’s Q2 revenue rose 19% to $1.6 billion, while adjusted EBITDA climbed to $250 million from $41 million and free cash flow reached $121 million. Revenue grew much faster than costs, showing that recent restructuring is beginning to create operating leverage. (Nasdaq, CNBC)
Snap is becoming less dependent on advertising: other revenue, including subscriptions and Memories Storage, grew 85% year-on-year to $316 million in Q2. Snapchat+ now has more than 25 million subscribers, giving Snap a growing direct-revenue stream. (Nasdaq, Snap)
SPECS gives Snap a potential second growth engine beyond Snapchat advertising. The company has launched its $2,195 AR glasses and is pairing them with SPECS Intelligence, an AI service designed to work across glasses, phones and computers. (Snap, Snap)
Snap’s global user growth masks weakness in its most valuable market: North American daily users fell 7% year-on-year to 92 million. Advertising revenue grew only 9% in Q2, and management expects World Cup-related spending to normalise in Q3. (CNBC)
The turnaround still requires heavy investment. Snap raised its full-year infrastructure-cost forecast by $50 million to $1.65–$1.70 billion for additional AI and machine-learning capacity, while it continued to report a $164 million quarterly net loss. (CNBC, Nasdaq)
Regulators are increasing pressure on youth-focused social platforms. Meta’s $18 billion settlement includes about $5 billion contingent on Snap, TikTok and YouTube adopting similar child-safety protections, which could raise Snap’s compliance costs and restrict youth reach or advertising options. (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 27 Sept 2026.

Snap Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

Snap Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise
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