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Taboola.com/$TBLA

1D1W1M3M6MYTD1Y5YMAX

About Taboola.com

Taboola is a performance-based native advertising network designed to improve click-through rates and increase monetizable events for advertisers while generating yield for publisher websites. Taboola competes with Google and other advertising networks that display stories and products on websites. The company was founded in 2007 in Israel. It acquired Connexity, a retail advertising network, in 2021, and entered a partnership with Yahoo in 2022, in which it acquired exclusive native advertising rights over Yahoo digital properties in exchange for a 25% equity stake in the company.
Ticker
$TBLA
Sector
Software & Cloud Services
Primary listing
NASDAQ
Employees
2,000

Taboola.com Metrics

BasicAdvanced
$919M
8.59
$0.40
1.48
-

What the Analysts think about Taboola.com

Analyst ratings (Buy, Hold, Sell) for Taboola.com stock.
Analyst projections of the future price of Taboola.com stock.

Bulls say / Bears say

Ex-TAC gross profit rose 11.8% and adjusted EBITDA rose 22.8% in Q2, while Taboola raised its full-year guidance for both measures. That points to improving profitability even as reported sales growth remained modest. (Markets Insider)
Realize+ aims to automate campaign decisions and help advertisers find conversions beyond search and social; the company said it was expanding the beta after positive early results. If advertisers adopt it at scale, it could help Taboola win more performance-marketing budgets. (GlobeNewswire)
DeeperDive had more than 11 million monthly active users by September, and Taboola has opened its advertising technology to other conversational AI services. This gives the company a possible new way to monetise AI-driven activity beyond its usual publisher placements. (GlobeNewswire, GlobeNewswire)
Q2 revenue grew only 2.4% and fell short of Taboola’s own guidance; it also cut its full-year revenue outlook by about $91 million at the midpoint. The shortfall raises doubts about the pace and quality of near-term growth. (Markets Insider, AInvest)
Google’s policy change forced Taboola to discontinue Explore More, which was expected to contribute more than $20 million of ex-TAC gross profit in the second half of 2026. The episode shows how changes by an outside platform can quickly damage a product and its earnings outlook. (AInvest)
Yahoo accounted for 16.6% of Q2 revenue and is also a major traffic-acquisition-cost partner. This concentration leaves Taboola’s revenue and margins exposed to the terms and performance of one important counterparty. (Stock Titan)
Data summarised monthly by Lightyear AI. Last updated on 5 Oct 2026.

Taboola.com Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

Taboola.com Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
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