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The Swatch Group AG/€UHR

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About The Swatch Group AG

The Swatch Group AG, headquartered in Biel/Bienne, Switzerland, operates in the watchmaking industry. It designs, manufactures, and sells finished watches, jewelry, watch movements, and components. The company's portfolio includes well-known brands such as Breguet, Omega, Longines, and Swatch. Its operations extend worldwide, with a significant presence in both high-end luxury and mass-market segments. Swatch Group's competitive strengths include its integrated production capabilities, strong brand portfolio, and extensive distribution network. The company also invests heavily in innovation, particularly in movement technology and materials.
Ticker
€UHR
Primary listing
XGAT
Employees
31,331
Headquarters
Biel/Bienne, Switzerland

UHR Metrics

BasicAdvanced
€9.8B
-
-
0.82
€4.92
2.56%

Bulls say / Bears say

First-half sales rose 8.5% at constant exchange rates, with growth across price segments and continents. That broad-based improvement suggests demand is recovering beyond a single brand or market. (Swatch Group)
Swatch’s direct retail sales grew 18% and online sales rose 30%; Omega retail sales increased 20%. This shows stronger customer demand through channels the group operates itself, alongside momentum in key brands. (WWD)
Sales accelerated 13.1% in May and June, and the operating margin reached 8.6% over those months. If that pace continues, Swatch expects better factory utilisation and a marked improvement in second-half profitability. (Swatch Group)
Despite higher first-half sales, operating profit fell 23.5% to CHF52 million and the margin was only 1.7%. Swatch’s decision to retain production jobs while manufacturing remained weak continued to weigh on earnings. (Reuters)
Currency effects cut about CHF200 million from first-half sales: reported growth was 2%, against 8.5% at constant exchange rates. A stronger Swiss franc also makes the group’s exports less competitive and squeezes margins. (Swatch Group, Federation of the Swiss Watch Industry)
Greater China remains an uneven part of the recovery: Swatch’s own retail sales there rose 9%, but orders from third-party retailers remained modest. Cautious wholesale restocking leaves less evidence that demand has recovered across the wider market. (Swatch Group)
Data summarised monthly by Lightyear AI. Last updated on 5 Oct 2026.
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.