The Swatch Group AG/€UHR

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About The Swatch Group AG

The Swatch Group AG, headquartered in Biel/Bienne, Switzerland, operates in the watchmaking industry. It designs, manufactures, and sells finished watches, jewelry, watch movements, and components. The company's portfolio includes well-known brands such as Breguet, Omega, Longines, and Swatch. Its operations extend worldwide, with a significant presence in both high-end luxury and mass-market segments. Swatch Group's competitive strengths include its integrated production capabilities, strong brand portfolio, and extensive distribution network. The company also invests heavily in innovation, particularly in movement technology and materials.

Ticker

€UHR

Primary listing

XGAT

Employees

31,852

Headquarters

Biel/Bienne, Switzerland

UHR Metrics

BasicAdvanced
€9.7B
-
-
0.78
€4.80
2.59%

Bulls say / Bears say

Despite overall declines, North America posted record double-digit sales growth in H1 2025, underscoring robust brand traction in a critical market (Reuters).
Swatch is set to raise U.S. prices by 5–15% to counter new tariffs, with the U.S. business already delivering about 15% local-currency growth as of August—supporting margin resilience (Reuters).
CEO Nick Hayek confirmed the long-term approach of not cutting Swiss jobs and instead reinvesting savings in employee training and product innovation, supporting Swatch’s development pipeline (Reuters).
H1 2025 sales dropped 7.1% year-on-year to CHF 3.06 billion, with operating profit slumping nearly 67% to CHF 68 million due to weak global demand (Reuters).
Greater China, which contributes 27% of Swatch's annual sales, remained sluggish in H1 2025 and showed no real signs of demand recovery, highlighting continued regional risk (Reuters).
A stronger Swiss franc delivered a negative currency impact of CHF 113 million in H1, hurting Swatch's international price competitiveness and putting pressure on margins (Reuters).
Data summarised monthly by Lightyear AI. Last updated on 5 Oct 2025.
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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