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The Swatch Group AG/€UHR

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About The Swatch Group AG

The Swatch Group AG, headquartered in Biel/Bienne, Switzerland, operates in the watchmaking industry. It designs, manufactures, and sells finished watches, jewelry, watch movements, and components. The company's portfolio includes well-known brands such as Breguet, Omega, Longines, and Swatch. Its operations extend worldwide, with a significant presence in both high-end luxury and mass-market segments. Swatch Group's competitive strengths include its integrated production capabilities, strong brand portfolio, and extensive distribution network. The company also invests heavily in innovation, particularly in movement technology and materials.
Ticker
€UHR
Primary listing
XGAT
Employees
31,331
Headquarters
Biel/Bienne, Switzerland

UHR Metrics

BasicAdvanced
€11B
-
-
0.86
€4.92
2.37%

Bulls say / Bears say

First-half sales rose 8.5% at constant exchange rates, and Swatch said it gained market share worldwide while Swiss watch exports fell 0.7%. May and June sales growth accelerated to 13.1%, supporting the case that the recovery is gaining pace. (Swatch Group)
Momentum is showing across brands and sales channels: Omega retail sales grew 20%, Longines, Tissot and Hamilton posted double-digit growth, and the group’s own retail and online sales rose 18% and 30% respectively. That spread reduces reliance on any single brand or route to customers. (Swatch Group)
Higher sales could make Swatch’s retained manufacturing capacity an advantage by spreading fixed costs over more watches. The group reported an 8.6% operating margin in May and June, versus 1.7% for the first half, and expects significantly better second-half profitability. (Swatch Group)
The sales recovery has not yet produced strong earnings: first-half operating profit fell to CHF 52 million, leaving a 1.7% margin, while net profit was just CHF 16 million. This leaves little room for further cost or demand shocks. (Swatch Group)
Currency movements sharply reduced reported growth: sales rose 8.5% at constant exchange rates but only 2% at actual rates, with negative currency effects of around CHF 200 million. A strong Swiss franc can therefore keep reported results and margins under pressure even when local demand improves. (Swatch Group)
Goldman Sachs warns that Swatch’s decision to maintain production capacity despite lower demand has meaningfully affected inventory levels and margins. If demand does not fill that capacity, the resulting cost burden could delay the earnings recovery. (Business Insider)
Data summarised monthly by Lightyear AI. Last updated on 4 Nov 2026.
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.