The Swatch Group AG/€UHR

05:30
09:10
12:45
16:25
20:00
1D1W1MYTD1Y5YMAX

About The Swatch Group AG

The Swatch Group AG, headquartered in Biel/Bienne, Switzerland, operates in the watchmaking industry. It designs, manufactures, and sells finished watches, jewelry, watch movements, and components. The company's portfolio includes well-known brands such as Breguet, Omega, Longines, and Swatch. Its operations extend worldwide, with a significant presence in both high-end luxury and mass-market segments. Swatch Group's competitive strengths include its integrated production capabilities, strong brand portfolio, and extensive distribution network. The company also invests heavily in innovation, particularly in movement technology and materials.

Ticker

€UHR

Primary listing

XGAT

Employees

31,852

Headquarters

Biel/Bienne, Switzerland

UHR Metrics

BasicAdvanced
€8.4B
-
-
0.78
€4.80
2.95%

Bulls say / Bears say

Swatch Group’s North American operation delivered double-digit sales growth in H1 2025, helping offset global headwinds and demonstrating resilience in a key market. (Reuters)
CEO Nick Hayek’s refusal to cut workforce and focus on employee training and product development during the downturn underscores a long-term strategy to preserve innovation and brand equity. (Reuters)
Swatch reported initial signs of a China market recovery, citing improvements in e-commerce consumption and inventory reduction at retailers, bolstering management’s optimistic outlook for H2 2025. (Bloomberg)
First-half 2025 sales fell 7.1% at constant exchange rates, while operating profit plunged nearly 67% due to a 30% decline in Greater China wholesale revenues, highlighting overexposure to a struggling region. (Reuters)
Net result plunged 88% to SFr17 million in H1 2025, intensifying investor scrutiny and raising questions about short-term profitability. (Reuters)
The U.S. imposition of a 39% tariff on Swiss imports threatens Swatch’s largest market—which generated 18% of its 2024 sales—and could materially impact revenue and margins. (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 3 Sept 2025.
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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