The Swatch Group AG/Fr. UHR

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About The Swatch Group AG

The Swatch Group AG is a Swiss company primarily engaged in the design, manufacture, and sale of finished watches, jewelry, and watch movements and components. It operates in the watchmaking industry with a portfolio of brands that includes Omega, Longines, and Tissot, among others, catering to various market segments from luxury to casual. Founded in 1983, Swatch played a crucial role in revitalizing the Swiss watch industry during the 1980s. The company is headquartered in Biel/Bienne, Switzerland, and maintains a global presence with a robust distribution network. Swatch's competitive strength lies in its diverse brand portfolio and vertical integration, enabling control over the entire production process from components to finished products.
Ticker
Fr. UHR
Primary listing
XSWX
Employees
31,331
Headquarters
Biel/Bienne, Switzerland

UHR Metrics

BasicAdvanced
CHF 9.1B
-
-
0.82
CHF 4.50
2.55%

Bulls say / Bears say

Underlying demand improved materially in H1 2026: constant-currency sales rose 8.5%, with acceleration to 13.1% in May and June, supporting management’s expectation of stronger second-half sales and profitability. (Swatch Group)
The Royal Pop collaboration with Audemars Piguet generated demand well above supply, including store closures and queue controls, while the CHF 400-plus product carried high margins and strengthened Swatch’s brand visibility. (Reuters)
A UK court ordered Samsung to pay Swatch Group $11.6 million for distributing smartwatch faces that copied designs and trademarks from brands including Omega, Longines and Tissot; the ruling supports Swatch’s ability to defend its brand equity. (Reuters)
H1 2026 operating profit fell 23.5% to CHF 52 million and missed forecasts of CHF 120 million, despite 8.5% constant-currency sales growth; operating margin contracted to 1.7%. (Reuters)
The strong Swiss franc continues to reduce reported earnings, while Swatch’s exposure to tariffs and Middle Eastern tourism adds further pressure to international sales; the region excluding Saudi Arabia represented 5%–10% of sales in 2025. (Bloomberg)
Swatch’s decision to preserve production capacity and jobs during weak utilization is weighing on profitability, leaving the company vulnerable if the expected sales recovery does not translate into sustained factory loading. (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 9 Sept 2026.

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Market data provided by CBOE Europe and Deutsche Börse.