Ulta Beauty/$ULTA
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About Ulta Beauty
Ulta Beauty is the largest specialized beauty retailer in the US with about 1,500 freestanding stores. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. Outside of the US, Ulta acquired premium beauty retailer Space NK and its 83 stores in the UK and Ireland in 2025, is opening franchised stores in Mexico, and has formed a joint venture to expand into the Middle East. In addition, Ulta collects royalties through its Target partnership (set to end in 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Ticker
$ULTA
Sector
Primary listing
Employees
39,000
Headquarters
Website
Ulta Beauty Metrics
BasicAdvanced
$24B
20.16
$26.09
1.06
-
Price and volume
Market cap
$24B
Beta
1.06
52-week high
$539.00
52-week low
$309.01
Average daily volume
810K
Financial strength
Current ratio
1.395
Quick ratio
0.212
Long term debt to equity
65.907
Total debt to equity
87.863
Profitability
EBITDA (TTM)
1,861.335
Gross margin (TTM)
42.82%
Net profit margin (TTM)
10.31%
Operating margin (TTM)
13.57%
Effective tax rate (TTM)
24.39%
Revenue per employee (TTM)
$300,000
Management effectiveness
Return on assets (TTM)
15.98%
Return on equity (TTM)
48.52%
Valuation
Price to earnings (TTM)
20.163
Price to revenue (TTM)
2.071
Price to book
9.07
Price to tangible book (TTM)
10.7
Price to free cash flow (TTM)
25.349
Free cash flow yield (TTM)
3.94%
Free cash flow per share (TTM)
20.753
Growth
Revenue change (TTM)
2.94%
Earnings per share change (TTM)
4.67%
3-year revenue growth (CAGR)
7.55%
10-year revenue growth (CAGR)
12.66%
3-year earnings per share growth (CAGR)
7.03%
10-year earnings per share growth (CAGR)
19.32%
What the Analysts think about Ulta Beauty
Analyst ratings (Buy, Hold, Sell) for Ulta Beauty stock.
Bulls say / Bears say
Ulta Beauty’s fiscal Q2 net sales reached $2.79 billion, beating expectations of $2.67 billion. The company also raised its full-year sales outlook to $12.0–$12.1 billion, up from $11.5–$11.7 billion (Reuters).
Ulta’s recent acquisition of Space NK in the UK and its successful soft launch in Mexico demonstrate strategic international growth, expanding revenue sources and creating opportunities outside its core US market (Reuters).
A 90 basis-point increase in Q2 gross margin to 39.2%, driven by lower inventory losses and reduced e-commerce shipping costs, underscores efficiency improvements and supports Ulta's profitability (Reuters).
Analysts have raised concerns about Ulta’s profitability, noting that the normalized operating margin has settled at 12%, down from the 14–15% levels seen previously. This shift is attributed to increased promotional activity and higher SG&A expenses (Barron’s).
Jefferies analysts point to long-term threats from Amazon, TikTok Shop, and potential future Sephora expansion. As these competitors strengthen their distribution and digital footprint, Ulta could lose market share (MarketWatch).
Ulta’s cautious guidance for the second half of 2025, highlighting shifting consumer behavior and global trade uncertainties, raises concerns about possible challenges to comparable sales growth amid an unpredictable spending environment (Reuters).
Data summarised monthly by Lightyear AI. Last updated on 4 Sept 2025.
Ulta Beauty Financial Performance
Revenues and expenses
Ulta Beauty Earnings Performance
Company profitability
Ulta Beauty News
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FAQs
What’s the current market cap for Ulta Beauty stock?
Ulta Beauty (ULTA) has a market cap of $24B as of September 16, 2025.
What is the P/E ratio for Ulta Beauty stock?
The price to earnings (P/E) ratio for Ulta Beauty (ULTA) stock is 20.16 as of September 16, 2025.
Does Ulta Beauty stock pay dividends?
No, Ulta Beauty (ULTA) stock does not pay dividends to its shareholders as of September 16, 2025.
When is the next Ulta Beauty dividend payment date?
Ulta Beauty (ULTA) stock does not pay dividends to its shareholders.
What is the beta indicator for Ulta Beauty?
Ulta Beauty (ULTA) has a beta rating of 1.06. This means that it is more volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 2 would indicate the stock moves twice as much as the market.