Ulta Beauty/$ULTA

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About Ulta Beauty

With more than 1,400 freestanding stores and 600 Target shop-in-shops, Ulta Beauty is the largest specialized beauty retailer in the US. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also offers salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. In addition, it collects royalties through its Target partnership and credit card revenue. Most standalone Ulta stores are approximately 10,000 square feet and are in suburban strip centers. The firm will soon open franchised stores in Mexico and has formed a joint venture to expand into the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.

Ticker

$ULTA
Primary listing

Industry

Specialty Retail

Employees

39,000

ISIN

US90384S3031

Ulta Beauty Metrics

BasicAdvanced
$21B
18.53
$25.56
1.10
-

What the Analysts think about Ulta Beauty

Analyst ratings (Buy, Hold, Sell) for Ulta Beauty stock.

Bulls say / Bears say

Ulta Beauty raised its annual profit forecast after a strong quarter, driven by resilient consumer demand and strategic brand launches, with quarterly adjusted profit reaching $6.70 per share, surpassing the $5.81 estimate. (reuters.com)
The company has successfully attracted younger consumers through affordable, trendy options like Elf Beauty and celebrity brands such as Fenty Beauty, enhancing its market appeal. (reuters.com)
Ulta's strategic positioning in both prestige and mass market segments has allowed it to capture a commanding presence in the beauty retail industry, contributing to its resilience against competitive pressures. (markets.businessinsider.com)
Ulta Beauty faces increasing competition from Sephora and Amazon, which could pressure its market share and profitability. (investing.com)
The company's forecast for annual sales and profits falls short of analysts’ estimates, citing potential increased costs due to impending U.S. and European trade policies. (reuters.com)
Ulta's net income decreased by 2.93% year-over-year in the latest quarter, indicating potential challenges in maintaining profitability. (google.com)
Data summarised monthly by Lightyear AI. Last updated on 10 Jun 2025.

Ulta Beauty Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

Ulta Beauty Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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