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Vipshop/$VIPS

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About Vipshop

Vipshop is a leading Chinese online discount retailer offering branded products at attractive discounts of 10%-90% off their original price through daily flash sales. It operates warehousing, retailing, product procurement, software development, and information technology support in-house while outsourcing to third-party logistics providers for distribution and shipments. Branded products on Vipshop's platform are sourced mostly through a consignment model with global brand partners. As of March 31, 2025, Eric Ya Shen, chair and CEO, had 64.5% voting rights. Leading Chinese social media firm and strategic shareholder Tencent also holds a 12.5% interest.
Ticker
$VIPS
Primary listing
NYSE
Employees
15,145
Headquarters
Guangzhou, China

Vipshop Metrics

BasicAdvanced
$7B
4.10
$3.11
0.66
$0.60
4.71%

What the Analysts think about Vipshop

Analyst ratings (Buy, Hold, Sell) for Vipshop stock.
Analyst projections of the future price of Vipshop stock.

Bulls say / Bears say

Vipshop’s most loyal shoppers are proving resilient: active SVIP customers grew 8% year on year in Q2 and accounted for 54% of online spending. That concentrated, high-value base gives the retailer a buffer while broader customer activity softens. (The Motley Fool)
Large cash reserves and shareholder distributions may support returns even if sales growth stays weak. Vipshop returned about US$400 million in the first half, had RMB33.5 billion in cash and short-term investments at quarter-end, and authorised a further US$1 billion buyback. (Vipshop Holdings Ltd)
The offline outlet business offers a separate source of growth and scope to recycle capital: Shan Shan Outlets’ GMV rose more than 20% year on year, while a commercial REIT raised about RMB7.7 billion from mature properties. Proceeds can be recycled into the outlet business rather than relying solely on online retail recovery. (The Motley Fool, Vipshop Holdings Ltd)
The core online business is shrinking: Q2 revenue fell 4% year on year, GMV fell 1.6%, active customers declined to 42.3 million and orders dropped to 182.4 million. Management’s Q3 revenue guidance implies a further 0%–5% annual decline and it expects full-year revenue to be slightly lower than in 2025. (Vipshop Holdings Ltd)
Profitability is under pressure as lower sales leave less revenue to absorb costs. Q2 non-GAAP operating margin fell to 8.1% from 9.3%, while fulfilment costs rose to 8.7% of revenue from 8.2% as return rates remained elevated. (Vipshop Holdings Ltd)
Vipshop faces intensifying competition in apparel from larger platforms such as Alibaba and Douyin, just as shoppers curb discretionary spending. Nomura also noted that SVIP growth slowed to 8% and spending per SVIP fell 5% year on year, weakening the loyalty base the company relies on most. (Hilo Research)
Data summarised monthly by Lightyear AI. Last updated on 21 Oct 2026.

Vipshop Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

Vipshop Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise

Funds containing Vipshop

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