VPLAY B Stock Price, Performance & Company Data

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About Viaplay Group AB

Viaplay Group AB is a Swedish entertainment company operating primarily in the media and streaming industry. The company offers a subscription-based video-on-demand service, Viaplay, which provides a wide range of content including films, series, documentaries, and live sports. Founded in 2007, the company initially focused on the Nordic market but has gradually expanded its services to other regions in Europe. Headquartered in Stockholm, Sweden, Viaplay Group has strategically positioned itself with localized content and exclusive sports broadcasting rights, providing a competitive edge in the rapidly growing streaming market.

Ticker: Skr VPLAY B
Sector: Communication

Primary listing: XSTO
Employees: 1,284

Headquarters: Stockholm, Sweden
Website: www.viaplaygroup.com

Viaplay Group AB Metrics

BasicAdvanced

kr 6.1B

-kr 0.32

1.34

Bulls say / Bears say

The EUR 142 million cash-and-debt-free sale of Dutch operations is set to accelerate deleveraging, strengthen liquidity and maintain 2026 financial targets unchanged (Reuters)

Kepler Cheuvreux upgraded Viaplay to “buy” from “hold”, raising its target to SEK 1.50, citing the Dutch sale-driven deleveraging and sharper focus on the Nordic core as catalysts for re-rating (Investing.com)

Organic streaming subscription sales rose 7% in Q2, driven by higher average revenue per user and a stable subscriber base, underpinning resilient top-line growth (Investing.com)

Rising content costs due to inflation required offset from Allente synergies, highlighting margin headwinds in the core streaming business (Investing.com)

The Q2 operating margin of approximately 4.6% (SEK 70 million net income on SEK 5.51 billion net sales) underscores slim profitability and the significant gap to Viaplay’s long-term double-digit EBITDA margin target (Investing.com)

The sale of its Dutch operations—which generated net sales of EUR 149 million in 2025—marks a strategic retreat from non-Nordic markets, potentially limiting future subscriber growth outside its core region (Viaplay press release)

Data summarised monthly by Lightyear AI. Last updated on 5 Aug 2026.

Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.

Market data provided by CBOE Europe and Deutsche Börse.

Bulls say / Bears say

The EUR 142 million cash-and-debt-free sale of Dutch operations is set to accelerate deleveraging, strengthen liquidity and maintain 2026 financial targets unchanged (Reuters)

Organic streaming subscription sales rose 7% in Q2, driven by higher average revenue per user and a stable subscriber base, underpinning resilient top-line growth (Investing.com)

Rising content costs due to inflation required offset from Allente synergies, highlighting margin headwinds in the core streaming business (Investing.com)

Data summarised monthly by Lightyear AI. Last updated on 5 Aug 2026.

About Viaplay Group AB

Viaplay Group AB Metrics

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Buy Skr VPLAY B

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Viaplay Group AB/Skr VPLAY B

About Viaplay Group AB

Viaplay Group AB Metrics

Price and volume

Financial strength

Profitability

Management effectiveness

Valuation

Growth

Bulls say / Bears say

Bulls say / Bears say