Viaplay Group AB/Skr VPLAY B

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About Viaplay Group AB

Viaplay Group AB is a Swedish entertainment company operating primarily in the media and streaming industry. The company offers a subscription-based video-on-demand service, Viaplay, which provides a wide range of content including films, series, documentaries, and live sports. Founded in 2007, the company initially focused on the Nordic market but has gradually expanded its services to other regions in Europe. Headquartered in Stockholm, Sweden, Viaplay Group has strategically positioned itself with localized content and exclusive sports broadcasting rights, providing a competitive edge in the rapidly growing streaming market.
Ticker
Skr VPLAY B
Sector
Communication
Primary listing
XSTO
Employees
1,284
Headquarters
Stockholm, Sweden
Website
www.viaplaygroup.com

Viaplay Group AB Metrics

BasicAdvanced
kr 5.3B
-
-kr 0.32
1.35
-

Bulls say / Bears say

The turnaround is beginning to show in the numbers: Q2 core EBITDA rose to SEK 458m, group net income turned positive at SEK 70m, and group free cash flow was SEK 113m. H1 core EBITDA reached SEK 559m, versus a loss of SEK 43m a year earlier. (Viaplay Group)
Streaming is becoming more valuable even without total subscriber growth. Organic streaming sales rose 7%, helped by higher average revenue per user and more premium sports customers, while Viaplay has secured important UEFA club competition rights in several Nordic markets. (Viaplay Group, Inderes)
The disposal of the Dutch operations for EUR 142m could materially improve financial flexibility and sharpen management’s focus on the Nordic markets, where it sees the strongest scale and synergy potential. The Allente integration is also expected to deliver SEK 300m–400m of annual cash synergies from 2027. (Viaplay Group, Advanced Television)
Leverage remains a major constraint: financial net debt was SEK 5.12bn and net debt was 4.5 times pro forma EBITDA at the end of Q2. Deleveraging depends on completing the Dutch sale and delivering stronger cash flow, while the proceeds are not yet received. (Viaplay Group, Viaplay Group)
The core streaming improvement is not yet translating into broad-based growth. Total Viaplay subscribers were stable because direct-to-consumer gains were offset by falling business-to-business customers, while non-streaming sales declined as linear television weakened. (Advanced Television, Viaplay Group)
Content remains a costly competitive battleground: it represents about 75% of total costs and inflation in legacy multi-year agreements is still pushing costs higher. Disney has also taken a portion of Viaplay’s NHL rights in Sweden and Finland, increasing the risk of losing viewers or having to spend more to retain them. (Viaplay Group, MarketScreener UK)
Data summarised monthly by Lightyear AI. Last updated on 29 Sept 2026.

Viaplay Group AB Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

Viaplay Group AB Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise

Funds containing Viaplay Group AB

AllUSDGBP
Funds
Fund name
Fund size
Skr VPLAY B weighting
iShares Digitalisation$DGTL
$793M0.01%
iShares Digitalisation£DGIT
£585M0.01%
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.