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Wayfair/$W

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About Wayfair

Wayfair engages in e-commerce in the United States (88% of 2025 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with 13 stores (excluding outlets) between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. The firm offers more than 40 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, as well as advertising and logistics services. Wayfair was founded in 2002 and began trading publicly in 2014.
Ticker
$W
Primary listing
NYSE
Employees
11,800

Wayfair Metrics

BasicAdvanced
$15B
-
-$2.47
3.00
-

What the Analysts think about Wayfair

Analyst ratings (Buy, Hold, Sell) for Wayfair stock.
Analyst projections of the future price of Wayfair stock.

Bulls say / Bears say

Wayfair is gaining customers and sales despite a subdued home-furnishings market: second-quarter revenue rose 7.5%, US sales grew 8.7%, orders increased 6% and active customers rose 3.3%. Management guided to high-single-digit revenue growth for the next quarter. (CNBC)
Cash generation and operating leverage are improving: second-quarter free cash flow reached $301 million, its strongest level since 2020, while adjusted EBITDA margin expanded to 6.9%. This gives Wayfair more scope to fund growth from its own operations. (Wayfair)
Perigold and physical shops offer growth beyond Wayfair’s core online business. Perigold grew more than 35% in the second quarter, while the company says more than half of visitors to its Chicago store are new to the brand. (Seeking Alpha, Wayfair)
The housing backdrop remains a headwind: high mortgage rates have dampened home moves and improvement spending, both important triggers for furniture purchases. If housing turnover stays weak, category demand may remain subdued even as Wayfair takes share. (Bloomberg)
The shares may already price in substantial growth, while the business faces strong competition and limited customer loyalty. Morningstar argues Wayfair still looks pricey and notes that customers have little reason to stick with a retailer unless it offers a distinctive service such as custom design. (Morningstar)
Profitability remains fragile on a reported basis: Wayfair posted a small GAAP net loss in the second quarter, compared with a profit a year earlier, and gross margin narrowed year on year. Strong adjusted cash flow has not yet translated into consistently positive GAAP earnings. (Yahoo Finance)
Data summarised monthly by Lightyear AI. Last updated on 15 Oct 2026.

Wayfair Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

Wayfair Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise
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