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Wix.com/$WIX

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About Wix.com

Wix.com is a software-as-a-service content management system platform that allows users to create, customize, and manage websites for themselves or for clients. Wix is best known for its Wix Editor service for self-creators, but in recent years, it has invested heavily and introduced its Wix Studio offering for partners, which are agencies and developers. Wix also offers a range of business solutions such as payment services and marketing products.
Ticker
$WIX
Sector
Business services
Primary listing
NASDAQ
Employees
4,371
Headquarters
Tel Aviv, Israel

Wix.com Metrics

BasicAdvanced
$3.2B
-
-$3.36
0.94
-

What the Analysts think about Wix.com

Analyst ratings (Buy, Hold, Sell) for Wix.com stock.
Analyst projections of the future price of Wix.com stock.

Bulls say / Bears say

Q2 revenue and annual recurring revenue both grew 15% year on year, and Wix maintained its 2026 revenue-growth outlook in the low-to-mid teens. That points to continued demand across the business despite the weaker partner channel. (SEC)
Wix expects Base44’s gross margin to rise to about 60% in the second half of 2026, from near zero at the start of the year, as its own AI model lowers computing costs. If achieved, this could improve the economics of a fast-growing product. (Wix)
Wix is extending website creation into Gemini, letting users build and manage sites without leaving Google’s AI assistant. The integration could put Wix in front of customers through a new distribution channel and support its broader AI strategy. (Wix)
Q2 bookings grew 12%, slower than revenue growth of 15%, and management said partner softness is weighing on bookings. Wix expects bookings to grow only at a low-teens rate for 2026, leaving growth momentum vulnerable if that weakness persists. (SEC)
A Morgan Stanley downgrade highlighted weaker pipelines among smaller web-design partners and questioned whether AI tools are displacing some core website-building demand. If that shift is structural, Base44 and other new products may not offset pressure on Wix’s established business quickly enough. (StreetInsider)
Wix reported a $76.4 million net loss in Q2 as sales and marketing costs rose 67%, with heavy promotion and computing costs tied to Base44. Management plans to reinvest expected cost savings into marketing, so better AI margins may not translate into near-term profit growth. (Ctech)
Data summarised monthly by Lightyear AI. Last updated on 16 Oct 2026.

Wix.com Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

Wix.com Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise
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