Wix.com/$WIX

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About Wix.com

Wix.com is a software-as-a-service content management system platform that allows users to create, customize, and manage websites for themselves, or for clients. Wix is best known for its Wix Editor service for self-creators, but in recent years has invested heavily and introduced its Wix Studio offering for partners, who are agencies and developers. Wix also offers a range of business solutions such as payment services and marketing products.

Ticker

$WIX

Sector

Business services
Primary listing

Employees

4,484

Headquarters

Tel Aviv, Israel

Wix.com Metrics

BasicAdvanced
$10B
64.37
$2.81
1.30
-

What the Analysts think about Wix.com

Analyst ratings (Buy, Hold, Sell) for Wix.com stock.

Bulls say / Bears say

Total revenue in the second quarter of 2025 reached $489.9 million, a 12% increase year-over-year, led by 11% growth in Creative Subscriptions and 17% growth in Business Solutions (Nasdaq).
New customer cohort bookings surged 14% year-over-year in Q2’25, with the pace accelerating through July to over 20% growth, reflecting the successful uptake of AI-driven products like Wixel and higher conversion rates (Nasdaq).
Wix generated $147.7 million in free cash flow for Q2’25 (about 30% of revenue) and repurchased $100 million worth of shares during the quarter. The company also raised its share repurchase authorization to $400 million, demonstrating robust cash flow and continued commitment to returning value to shareholders (Nasdaq; Nasdaq)).
Operating expenses remain high, with non-GAAP operating costs expected to be around 49% of revenue in 2025 due to additional spending on AI, marketing, and new hires from the Base44 integration (Nasdaq).
Wix’s Business Solutions segment posted a non-GAAP gross margin of just 33% in Q2’25, compared to 85% for Creative Subscriptions, emphasizing persistent margin challenges in transaction-based business lines (Nasdaq).
Competitive pressures are increasing as Shopify introduces advanced AI tools like its Sidekick AI adviser and Magic suite, which could threaten Wix’s positioning in the digital creation and commerce market (Wall Street Journal).
Data summarised monthly by Lightyear AI. Last updated on 4 Sept 2025.

Wix.com Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

Wix.com Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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