Zebra Technologies/$ZBRA

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About Zebra Technologies

Zebra Technologies is a leading provider of automatic identification and data capture technology to enterprises. Its solutions include barcode printers and scanners, mobile computers, and workflow optimization software. The firm primarily serves the retail, transportation logistics, manufacturing, and healthcare markets, designing custom solutions to improve efficiency at its customers.

Ticker

$ZBRA
Primary listing

Industry

Electronic Equipment, Instruments & Components

Employees

9,900

ISIN

US9892071054

ZBRA Metrics

BasicAdvanced
$15B
27.60
$10.57
1.75
-

What the Analysts think about ZBRA

Analyst ratings (Buy, Hold, Sell) for Zebra Technologies stock.

Bulls say / Bears say

TD Cowen reaffirms a Buy rating on Zebra Technologies with a price target of $380, citing gradual improvement in core markets and a potential product refresh cycle extending into 2026. (Investing.com)
Zebra Technologies reported a 32% year-over-year increase in Q4 2024 sales, driven by strong customer spending in North American retail and significant distributor destocking. (Seeking Alpha)
The company raised its full-year 2024 outlook, now expecting sales to increase by 4% to 7%, up from the earlier projection of 1% to 5%, indicating confidence in demand recovery. (Investing.com)
Barclays lowered its price target for Zebra Technologies from $407 to $326, citing low visibility into fiscal 2025 due to customer uncertainty surrounding tariffs and the broader macro environment. (TipRanks)
Zebra Technologies is facing rising costs, with a 22.3% year-over-year increase in cost of sales in Q4 2024, primarily due to high raw material costs, which may negatively impact profitability. (Finviz)
The company's high debt levels, with long-term debt totaling $2.09 billion at the end of Q4 2024, coupled with interest expenses of $98 million, pose financial risks. (Finviz)
Data summarised monthly by Lightyear AI. Last updated on 11 Jun 2025.

ZBRA Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

ZBRA Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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