Zebra Technologies/$ZBRA

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About Zebra Technologies

Zebra Technologies is a leading provider of automatic identification and data capture technology to enterprises. Its solutions include barcode printers and scanners, mobile computers, and workflow optimization software. The firm primarily serves the retail, transportation logistics, manufacturing, and healthcare markets, designing custom solutions to improve efficiency at its customers.

Ticker

$ZBRA

Sector

Digital Hardware
Primary listing

Employees

9,900

ZBRA Metrics

BasicAdvanced
$16B
28.91
$10.59
1.75
-

What the Analysts think about ZBRA

Analyst ratings (Buy, Hold, Sell) for Zebra Technologies stock.

Bulls say / Bears say

Strong Q2 results: Net sales grew 6.2% year-over-year to $1.29 billion and adjusted EPS of $3.61 beat analyst estimates, highlighting persistent demand for Zebra’s barcode and mobile computing solutions. (Reuters)
The company increased its full-year 2025 sales growth forecast to 5%–7% and raised its non-GAAP EPS guidance to $15.25–$15.75, showing confidence in ongoing top-line growth and further margin gains. (Reuters)
Zebra’s $1.3 billion all-cash acquisition of Elo Touch Solutions expands its addressable market by roughly $8 billion and is expected to add $25 million in core profit within three years. (Reuters)
Despite beating Q1 expectations, Zebra lowered its 2025 adjusted EPS forecast to $13.75–$14.75 from the previous $14.75–$15.25, citing increasing U.S. import tariff pressure. (Reuters via TradingView)
Rising tariff costs and a stronger U.S. dollar could cut roughly $20 million from EBITDA and reduce sales growth by about 1%, posing continued margin pressures. (Barron's)
Zebra’s long-term debt has increased at an almost 19% compound annual growth rate over five years, with net leverage around $1.29 billion after accounting for $879 million in cash, which may limit financial flexibility. (Nasdaq)
Data summarised monthly by Lightyear AI. Last updated on 4 Sept 2025.

ZBRA Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

ZBRA Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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