Adidas/€ADS

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About Adidas

Adidas AG, a multinational corporation founded in 1949 and headquartered in Herzogenaurach, Germany, specializes in designing and manufacturing sports shoes, clothing, and accessories. As one of the world's leading sportswear brands, Adidas operates in the footwear and apparel sector, continuously innovating and expanding its product lines to include sport-specific gear and fashion items. The company's widespread global presence is supported by a variety of brands under its group, including the Reebok sportswear company.
Ticker
€ADS
Sector
Consumer Discretionary
Primary listing
XETRA
Employees
64,394
Headquarters
Herzogenaurach, Germany
Website
www.adidas-group.com

Adidas Metrics

BasicAdvanced
€25B
18.55
€7.77
1.20
€2.80
1.94%

What the Analysts think about Adidas

Analyst ratings (Buy, Hold, Sell) for Adidas stock.
Analyst projections of the future price of Adidas stock.

Bulls say / Bears say

Adidas delivered record second-quarter sales of €6.7bn, up 14% on a currency-neutral basis, while direct-to-consumer sales rose 25% and gross margin reached 52.5%. Management raised its 2026 revenue-growth guidance to 9–10%. (adidas)
The performance business grew 39%, led by football and running, suggesting Adidas is building demand beyond its lifestyle trainers. Its Adizero Adios Pro Evo 3 also helped an Adidas athlete break the two-hour marathon barrier, strengthening the brand’s credibility against Nike in high-performance running. (adidas, Reuters)
Adidas could receive US tariff refunds of up to $300m, which are not included in its current outlook. If recovered, this would provide unforecast earnings upside and partly offset trade-related costs. (Reuters)
Adidas’s second-quarter operating profit rose only 5% to €574m, while operating margin fell to 8.5% from 9.2% after World Cup marketing costs increased by €212m. The company raised its sales outlook but left its roughly €2.3bn full-year operating-profit target unchanged. (USA Today, Sporting Goods Intelligence)
Lifestyle footwear is losing momentum in a promotional market: first-half footwear sales grew only 2%, compared with 33% for apparel, while Europe grew 6%. Heavy discounting and Adidas’s cautious wholesale approach could make it harder to sustain growth and protect margins once World Cup demand fades. (Drapers, Financial Times)
Inventory increased 13% to nearly €6bn, while average operating working capital rose to 24% of sales from 20.7%. Although Adidas built stock to meet World Cup demand, weaker post-tournament sell-through could force discounts and tie up cash. (adidas, Sporting Goods Intelligence)
Data summarised monthly by Lightyear AI. Last updated on 17 Sept 2026.

Adidas Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

Adidas Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise

Funds containing Adidas

AllEURGBPUSD
Funds
Fund name
Fund size
€ADS weighting
iShares STOXX Europe 600 Personal & Household Goods€EXH7
€184M3.45%
Amundi DAX II£DAXX
£572M1.52%
iShares Dax ESG€EXIA
€127M1.50%
iShares Core DAX€EXIC
€72M1.50%
iShares Core DAX€EXS1
€8.6B1.50%
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.