AppLovin/$APP
13:30
15:10
16:45
18:25
20:00
1D1W1MYTD1Y5YMAX
About AppLovin
AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max. AppLovin's primary tool for future growth is AXON 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.
Ticker
$APP
Sector
Software & Cloud Services
Primary listing
Employees
1,548
Headquarters
Website
AppLovin Metrics
BasicAdvanced
$204B
85.84
$7.03
2.43
-
Price and volume
Market cap
$204B
Beta
2.43
52-week high
$605.38
52-week low
$117.26
Average daily volume
6.9M
Financial strength
Current ratio
2.736
Quick ratio
2.536
Long term debt to equity
300.821
Total debt to equity
300.821
Interest coverage (TTM)
10.66%
Profitability
EBITDA (TTM)
3,430.494
Gross margin (TTM)
78.61%
Net profit margin (TTM)
42.34%
Operating margin (TTM)
50.96%
Effective tax rate (TTM)
4.93%
Revenue per employee (TTM)
$3,710,000
Management effectiveness
Return on assets (TTM)
32.55%
Return on equity (TTM)
253.77%
Valuation
Price to earnings (TTM)
85.84
Price to revenue (TTM)
35.637
Price to book
175.27
Price to tangible book (TTM)
-249.35
Price to free cash flow (TTM)
70.623
Free cash flow yield (TTM)
1.42%
Free cash flow per share (TTM)
8.55
Growth
Revenue change (TTM)
78.91%
Earnings per share change (TTM)
198.85%
3-year revenue growth (CAGR)
25.22%
3-year earnings per share growth (CAGR)
188.17%
What the Analysts think about AppLovin
Analyst ratings (Buy, Hold, Sell) for AppLovin stock.
Bulls say / Bears say
AppLovin’s advertising revenues grew about 75% year-over-year in 2024, supporting an adjusted EBITDA margin of 76% (after stock compensation) and showing exceptional profitability in its core DSP business (Reuters)
Since the beginning of 2023, AppLovin’s share price rose from $10 to over $450, fueled by the rapid expansion of its high-margin adtech segment and strong operating margins, reflecting solid investor confidence in its business model (Financial Times)
AppLovin’s AI-powered ad platform reached over 1 billion daily mobile-game users, achieving a 73% increase in ad revenues in Q4 and positioning the company to seize major e-commerce advertising opportunities, similar to TikTok’s scale (Wall Street Journal)
Apple’s App Tracking Transparency framework has drawn antitrust scrutiny, with France’s Autorité de la Concurrence fining Apple €150 million for ATT’s disproportionate impact on third-party advertisers, signaling higher compliance costs and reduced targeting efficacy for adtech platforms like AppLovin (Reuters)
AppLovin’s market capitalization plunged by roughly $30 billion after a wave of short-seller reports questioned the legitimacy of its growth metrics and user-acquisition practices, highlighting potential legal, regulatory, and reputational risks (Financial Times)
Sir Martin Sorrell warned that ongoing U.S. tariff uncertainty will worsen digital advertising headwinds in 2025, likely prompting major technology clients to reduce marketing spend and creating a challenging environment for ad revenue growth at AppLovin (Financial Times)
Data summarised monthly by Lightyear AI. Last updated on 5 Sept 2025.
AppLovin Financial Performance
Revenues and expenses
AppLovin Earnings Performance
Company profitability
AppLovin News
AllArticlesVideos
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.
Capital at risk
Upcoming events
No upcoming events
FAQs
What’s the current market cap for AppLovin stock?
AppLovin (APP) has a market cap of $204B as of September 18, 2025.
What is the P/E ratio for AppLovin stock?
The price to earnings (P/E) ratio for AppLovin (APP) stock is 85.84 as of September 18, 2025.
Does AppLovin stock pay dividends?
No, AppLovin (APP) stock does not pay dividends to its shareholders as of September 18, 2025.
When is the next AppLovin dividend payment date?
AppLovin (APP) stock does not pay dividends to its shareholders.
What is the beta indicator for AppLovin?
AppLovin (APP) has a beta rating of 2.43. This means that it is more volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 2 would indicate the stock moves twice as much as the market.