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Atlanta Braves Holdings/$BATRA

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About Atlanta Braves Holdings

Atlanta Braves Holdings Inc is a holding company. It operates through its wholly-owned subsidiary, which is the owner and operator of the Atlanta Braves Major League Baseball Club and the mixed-use real estate development, The Battery Atlanta, and is the operator of the Atlanta Braves Major League Baseball Club's stadium, Truist Park. The company predominantly derives revenue related to the Braves baseball franchise and Truist Park from ticket sales, concessions, local broadcasting rights, advertising sponsorships, suites and premium seat fees, retail and licensing revenue, shared MLB revenue streams, including national broadcasting rights and licensing, and other sources. The company's reportable segments include: Baseball which generates key revenue, and Mixed-Use Development.
Ticker
$BATRA
Primary listing
NASDAQ
Employees
1,610

BATRA Metrics

BasicAdvanced
$3.3B
-
-$1.01
0.81
-

What the Analysts think about BATRA

Majority rating from 2 analysts.
Buy
Analyst ratings by month
MonthBuyHoldSellAnalystsMajority rating
July 20232002Buy
August 20232002Buy
September 20232002Buy
October 20232002Buy
November 20232002Buy
December 20232002Buy
January 20242002Buy
February 20242002Buy
March 20242002Buy
April 20242002Buy
May 20242002Buy
June 20242002Buy

Bulls say / Bears say

The Battery Atlanta is building a stronger income stream beyond baseball: first-half mixed-use revenue rose 26% to $55 million, while visitor numbers increased 6.5% to 4.7 million. That growth can help cushion swings in the team’s results. (Morningstar, Sports Business Journal)
Fan demand has held up despite a less favourable home schedule: baseball event revenue rose about 2% in the first half, even with one fewer home game. Higher attendance per game and strong ticket demand offer scope to grow revenue without adding games. (Morningstar, Investing.com)
BravesVision gives the club more control over local broadcasts and a chance to capture more value from distribution and streaming. Management expects the new platform’s annual revenue to match or exceed the previous local TV deal, although that remains to be demonstrated. (Sports Business Journal)
Profitability deteriorated sharply: second-quarter operating results swung to a $19 million loss from $42 million of income, and baseball Adjusted OIBDA fell from $52 million to a $6 million loss. Higher player salaries and BravesVision costs contributed to the squeeze. (Morningstar, StockTitan)
The shift to BravesVision has not yet proved it can replace the old media model: media-related revenue fell 12% in the first half, and management says payment timing has changed. The club also faces a wider headwind as cable subscribers decline, making future local broadcast income less certain. (Awful Announcing, Front Office Sports)
The balance sheet is under pressure: debt rose by $84 million in the second quarter as the club borrowed to support working capital, while cash fell by $19 million. Operating cash flow was negative for the first half, leaving less room for setbacks or further investment. (StockTitan, The Battery Just Showed Why the Braves Built It)
Data summarised monthly by Lightyear AI. Last updated on 7 Oct 2026.

BATRA Financial Performance

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Q3 24
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