Baidu/$BIDU
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About Baidu
Baidu is the largest internet search engine in China with over 50% share of the search engine market in 2024 per web analytics firm, Statcounter. The firm generated 70% of core revenue from online marketing services from its search engine in 2024. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.
Ticker
$BIDU
Sector
Software & Cloud Services
Primary listing
Employees
35,900
Headquarters
Website
Baidu Metrics
BasicAdvanced
$45B
12.05
$10.95
0.41
-
Price and volume
Market cap
$45B
Beta
0.41
52-week high
$149.51
52-week low
$74.71
Average daily volume
4.3M
Financial strength
Current ratio
1.847
Quick ratio
1.6
Long term debt to equity
20.205
Total debt to equity
30.829
Interest coverage (TTM)
6.29%
Profitability
EBITDA (TTM)
4,652.547
Gross margin (TTM)
47.19%
Net profit margin (TTM)
20.97%
Operating margin (TTM)
13.34%
Effective tax rate (TTM)
13.90%
Revenue per employee (TTM)
$519,660
Management effectiveness
Return on assets (TTM)
2.56%
Return on equity (TTM)
9.75%
Valuation
Price to earnings (TTM)
12.054
Price to revenue (TTM)
2.438
Price to book
0.16
Price to tangible book (TTM)
0.2
Price to free cash flow (TTM)
-29.316
Free cash flow yield (TTM)
-3.41%
Free cash flow per share (TTM)
-4.501
Growth
Revenue change (TTM)
-1.48%
Earnings per share change (TTM)
41.81%
3-year revenue growth (CAGR)
2.58%
10-year revenue growth (CAGR)
8.85%
3-year earnings per share growth (CAGR)
28.87%
10-year earnings per share growth (CAGR)
7.75%
What the Analysts think about Baidu
Analyst ratings (Buy, Hold, Sell) for Baidu stock.
Bulls say / Bears say
In Q1 2025, Baidu’s AI Cloud revenue jumped 40% year-over-year to 9.4 billion yuan, helping offset a 6% drop in core search advertising and pushing total revenue above analyst expectations. (Reuters)
In July 2025, Baidu signed a multi-year deal with Uber to deploy thousands of Apollo Go autonomous vehicles on Uber’s platform throughout Asia and the Middle East, using its fleet of more than 1,000 driverless cars and 11 million cumulative rides to speed up global robotaxi growth. (Reuters)
In August 2025, Baidu partnered with Lyft to introduce its RT6 Apollo Go robotaxis in Germany and the U.K. beginning in 2026, drawing on Lyft’s €200 million FreeNow acquisition to expand to thousands of vehicles and enter Europe’s autonomous mobility market. (Reuters)
In Q2 2025, Baidu’s core online advertising revenue dropped 15% year-over-year to 16.2 billion yuan, leading to a 4% decrease in overall quarterly revenue and highlighting the vulnerability of its ad-driven business model. (Reuters)
Although Baidu’s AI cloud services grew 34% in Q2 2025, this growth was not enough to offset the 15% decline in advertising revenue, pointing to the limited near-term monetization of its AI investments. (Reuters)
In September 2025, Nasdaq proposed tougher listing requirements—demanding Chinese firms raise at least $25 million in public offering proceeds and keep a $15 million minimum public float—raising the risk of expedited delisting and regulatory uncertainty for Baidu’s U.S. listing. (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 9 Nov 2025.
Baidu Financial Performance
Revenues and expenses
Baidu Earnings Performance
Company profitability
Baidu News
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Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
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Capital at risk
Upcoming events
No upcoming events
FAQs
What’s the current market cap for Baidu stock?
Baidu (BIDU) has a market cap of $45B as of November 12, 2025.
What is the P/E ratio for Baidu stock?
The price to earnings (P/E) ratio for Baidu (BIDU) stock is 12.05 as of November 12, 2025.
Does Baidu stock pay dividends?
No, Baidu (BIDU) stock does not pay dividends to its shareholders as of November 12, 2025.
When is the next Baidu dividend payment date?
Baidu (BIDU) stock does not pay dividends to its shareholders.
What is the beta indicator for Baidu?
Baidu (BIDU) has a beta rating of 0.41. This means that it is less volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 0.5 would mean it moves half as much as the market.


