Bilibili/$BILI
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Capital at risk
About Bilibili
Bilibili is a Chinese online entertainment platform best known for its YouTube-like video-sharing service. Founded in 2009, it initially focused on long-form content centered around anime, comics, and gaming, or ACG, catering primarily to Generation Z users. Over time, the platform has expanded its content ecosystem to cover a broader range of interests, successfully attracting a more diverse audience beyond its original Gen Z base.
- Ticker
- $BILI
- Sector
- Software & Cloud Services
- Primary listing
- NASDAQ
- Employees
- 8,287
- Headquarters
- Shanghai, China
- Website
- www.bilibili.com
Bilibili Metrics
BasicAdvanced
$6.8B
31.56
$0.51
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Price and volume
Market cap
$6.8B
52-week high
$36.40
52-week low
$15.16
Average daily volume
3.1M
Financial strength
Current ratio
1.317
Quick ratio
1.215
Long term debt to equity
29.129
Total debt to equity
59.785
Interest coverage (TTM)
8.77%
Profitability
EBITDA (TTM)
650.172
Gross margin (TTM)
37.01%
Net profit margin (TTM)
4.89%
Operating margin (TTM)
4.45%
Effective tax rate (TTM)
1.99%
Revenue per employee (TTM)
$564,740
Management effectiveness
Return on assets (TTM)
2.15%
Return on equity (TTM)
10.14%
Valuation
Price to earnings (TTM)
31.559
Price to revenue (TTM)
1.448
Price to book
0.43
Price to tangible book (TTM)
0.66
Growth
Revenue change (TTM)
6.94%
Earnings per share change (TTM)
559.11%
3-year revenue growth (CAGR)
12.09%
3-year earnings per share growth (CAGR)
-36.32%
What the Analysts think about Bilibili
Analyst ratings (Buy, Hold, Sell) for Bilibili stock.
Analyst projections of the future price of Bilibili stock.
Bulls say / Bears say
Advertising remains a strong monetization engine: Q2 advertising revenue increased 28% year over year to RMB3.13 billion, while total user time spent rose 14%, supporting further ad-load and conversion improvements. (SEC)
Profitability is improving materially: Q2 net profit increased 55% year over year, adjusted net profit rose 25%, and gross margin expanded to 37.2%; the company also held RMB24.3 billion in cash, time deposits, and short-term investments at quarter-end. (SEC)
Bilibili’s 2026 investor-day strategy points to additional product catalysts, including a six-title game pipeline with two launches planned for Q4 and continued AI investment aimed at improving content and advertising monetization. (Morningstar)
Mobile-game revenue fell 14% year over year in Q2 2026 because of a difficult comparison with a major title’s prior-year performance, highlighting volatility and dependence on hit releases. (The Motley Fool)
Bilibili expects AI-related investments to add approximately RMB500 million to full-year 2026 R&D expenses, which could limit near-term margin expansion if monetization does not keep pace. (The Motley Fool)
Data summarised monthly by Lightyear AI. Last updated on 8 Sept 2026.
Bilibili Financial Performance
Revenues and expenses
Bilibili Earnings Performance
Company profitability
Upcoming events
No upcoming events
Bilibili News
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