Betterware de Mexico/$BWMX
1D1W1MYTD1Y5YMAX
Capital at risk
About Betterware de Mexico
Betterware de Mexico SAPI de CV is a company in the consumer product goods industry focused on home organization and beauty and personal care products, commercialized through person-to-person selling. The Group operates through two segments: Home organization under the Betterware brand, including kitchen and food preservation, home solutions, bathroom, laundry & cleaning, tech and mobility, bedroom and wellness. Products are sold through catalogues and distributed through distributors and associates. The Beauty and personal care (B&PC) segment under the JAFRA brand, which generates maximum revenue, includes fragrance, color, skin care and toiletries, distributed through leaders and consultants. The Group operates in Mexico, which generates maximum revenue, the United States and Latam.
- Ticker
- $BWMX
- Sector
- Consumer Discretionary
- Primary listing
- NYSE
- Employees
- 4,823
- Headquarters
- El Arenal, Mexico
- Website
- www.betterware.com.mx
BWMX Metrics
BasicAdvanced
$652M
7.79
$2.12
1.04
$1.14
7.88%
Price and volume
Market cap
$652M
Beta
1.04
52-week high
$19.79
52-week low
$12.34
Average daily volume
67K
Dividend rate
$1.14
Financial strength
Current ratio
1.109
Quick ratio
0.449
Long term debt to equity
2.96
Total debt to equity
3.395
Dividend payout ratio (TTM)
63.51%
Interest coverage (TTM)
5.17%
Profitability
EBITDA (TTM)
146.415
Gross margin (TTM)
66.15%
Net profit margin (TTM)
8.47%
Operating margin (TTM)
16.44%
Effective tax rate (TTM)
36.74%
Revenue per employee (TTM)
$169,520
Management effectiveness
Return on assets (TTM)
12.08%
Return on equity (TTM)
73.05%
Valuation
Price to earnings (TTM)
7.79
Price to revenue (TTM)
0.66
Price to book
0.29
Price to tangible book (TTM)
-0.17
Price to free cash flow (TTM)
-14.09
Free cash flow yield (TTM)
-7.10%
Free cash flow per share (TTM)
-1.171
Dividend yield (TTM)
6.92%
Forward dividend yield
7.88%
Growth
Revenue change (TTM)
4.81%
Earnings per share change (TTM)
119.48%
3-year revenue growth (CAGR)
4.84%
3-year earnings per share growth (CAGR)
24.20%
3-year dividend per share growth (CAGR)
-5.59%
What the Analysts think about BWMX
Analyst ratings (Buy, Hold, Sell) for Betterware de Mexico stock.
Analyst projections of the future price of Betterware de Mexico stock.
Bulls say / Bears say
Tupperware is already accelerating reported growth. Q2 revenue rose 16.8% year on year, even though Tupperware contributed for only one month; management raised 2026 revenue-growth guidance to 18–22% while retaining an EBITDA-margin target of at least 19%. (StockTitan, Barchart)
The group is converting profits into cash and continuing to deleverage. Q2 free-cash-flow conversion was 74% of EBITDA, trailing-twelve-month conversion was 83.2%, and BWMX repaid MXN 508 million of debt during the quarter despite completing the acquisition. (StockTitan, Nasdaq)
The core portfolio is showing signs of recovery and broader reach. Betterware grew 3.6% in Q2, Jafra returned to sequential growth, Jafra US reached a positive 3.9% EBITDA margin, and Tupperware added more than 300,000 sellers across Mexico and Brazil. (Barchart, StockTitan)
Underlying growth is still modest without Tupperware: Betterware revenue rose 3.6% in Q2, while the group’s organic revenue growth was 4.1%. Jafra Mexico’s recovery is encouraging, but it follows weaker recent trading and still depends on rebuilding its consultant base. (StockTitan, Nasdaq)
The Tupperware deal increases execution and balance-sheet risk. BWMX funded it with $213 million of long-term debt and $35 million of new shares; reported net debt to EBITDA was 2.6x after only one month of Tupperware earnings, while the more comfortable 1.6x figure is pro forma. (StockTitan, StockTitan)
Near-term profitability is not yet fully proven: Q2 margins were hit by promotional investment in Jafra Mexico and Tupperware transaction costs. Management expects gross margin to normalise in the third or fourth quarter, but that recovery remains a forecast rather than an achieved result. (Benzinga, StockTitan)
Data summarised monthly by Lightyear AI. Last updated on 18 Sept 2026.
BWMX Financial Performance
Revenues and expenses
BWMX Earnings Performance
Company profitability
Upcoming events
No upcoming events
BWMX News
AllArticlesVideos
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.