Betterware de Mexico/$BWMX
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About Betterware de Mexico
Betterware de Mexico SAPI de CV is a direct-to-consumer selling company. The company operates through two business segments: the home organization products (Betterware segment or BWM segment) and the beauty and personal care products (B and PC) (JAFRA segment). The Betterware's segment is divided in seven categories of the home organization: Kitchen and food preservation, Home solutions, Bedroom, Bathroom, Laundry & Cleaning, Tech & mobility and wellness. The JAFRA's segment is divided into four categories beauty and personal care: fragrance, color (cosmetics), skin care and toiletries. The company generates a majority of its revenue from the Beauty and personal care (B&PC) (JAFRA segment). Geographically, key revenue for the company is derived from Mexico.
Ticker
$BWMX
Sector
Primary listing
NYSE
Employees
2,595
Headquarters
Zapopan, Mexico
Website
BWMX Metrics
BasicAdvanced
$530M
9.64
$1.48
1.00
$1.10
7.21%
Price and volume
Market cap
$530M
Beta
1
52-week high
$15.00
52-week low
$7.00
Average daily volume
41K
Dividend rate
$1.10
Financial strength
Current ratio
0.928
Quick ratio
0.372
Long term debt to equity
266.619
Total debt to equity
403.747
Dividend payout ratio (TTM)
88.22%
Interest coverage (TTM)
3.99%
Profitability
EBITDA (TTM)
137.635
Gross margin (TTM)
67.27%
Net profit margin (TTM)
7.16%
Operating margin (TTM)
16.24%
Effective tax rate (TTM)
33.13%
Revenue per employee (TTM)
$295,970
Management effectiveness
Return on assets (TTM)
16.34%
Return on equity (TTM)
82.12%
Valuation
Price to earnings (TTM)
9.637
Price to revenue (TTM)
0.69
Price to book
0.41
Price to tangible book (TTM)
-0.29
Price to free cash flow (TTM)
6.169
Free cash flow yield (TTM)
16.21%
Free cash flow per share (TTM)
2.307
Dividend yield (TTM)
7.70%
Forward dividend yield
7.21%
Growth
Revenue change (TTM)
3.60%
Earnings per share change (TTM)
15.49%
3-year revenue growth (CAGR)
10.68%
3-year earnings per share growth (CAGR)
10.58%
3-year dividend per share growth (CAGR)
-37.84%
What the Analysts think about BWMX
Analyst ratings (Buy, Hold, Sell) for Betterware de Mexico stock.
Bulls say / Bears say
Betterware’s consolidated net revenue grew 5.1% year-over-year to Ps.3.56 billion in Q2 2025, driven by a 10.9% surge in Jafra Mexico sales and sequential recovery at Betterware Mexico, marking a return to top-line momentum. (Business Wire)
Q2 2025 net income rose 7.7% YoY to Ps.327 million and free cash flow jumped 29.2% YoY to Ps.592 million, underscoring robust profitability and cash generation. (Business Wire)
Analysts expect Mexican retailers to benefit from favorable Q2 calendar effects and promotions, suggesting a supportive macro environment for discretionary retailers such as Betterware. (Reuters)
In Q1 2025, net revenues fell 9.8% YoY due to a challenging consumer environment and peso depreciation driving up costs and necessitating price hikes that pressured demand, marking the first YoY quarterly decline since Q3 2023. (Business Wire)
Betterware Mexico’s segment net revenue declined 5.6% YoY in H1 2025, with Q2 down 1.2% and segment EBITDA down 19.6%, highlighting underperformance in its core home organization business. (Business Wire)
Mexico’s annual headline inflation exceeds the central bank’s target and H2 2025 GDP growth is forecast at just 0.1%, risking further softening of consumer discretionary spending that could weigh on Betterware’s sales. (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 8 Oct 2025.
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Revenues and expenses
BWMX Earnings Performance
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FAQs
What’s the current market cap for Betterware de Mexico stock?
Betterware de Mexico (BWMX) has a market cap of $530M as of November 04, 2025.
What is the P/E ratio for Betterware de Mexico stock?
The price to earnings (P/E) ratio for Betterware de Mexico (BWMX) stock is 9.64 as of November 04, 2025.
Does Betterware de Mexico stock pay dividends?
Yes, the Betterware de Mexico (BWMX) stock pays dividends to shareholders. As of November 04, 2025, the dividend rate is $1.0961 and the yield is 7.21%. Betterware de Mexico has a payout ratio of 88.22% on a trailing twelve-month basis.
When is the next Betterware de Mexico dividend payment date?
The next Betterware de Mexico (BWMX) dividend payment is scheduled for November 20, 2025.
What is the beta indicator for Betterware de Mexico?
Betterware de Mexico (BWMX) has a beta rating of 1. This means that it is more volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 2 would indicate the stock moves twice as much as the market.