Hasbro/$HAS

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About Hasbro

Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. The firm acquired EOne in 2019, bolting on popular family properties like Peppa Pig and PJ Masks, and since has divested noncore lines from the tie-up. Furthermore, the addition of Dungeons & Dragons Beyond in 2022, offers the firm access to 19 million digital tabletop players.

Ticker

$HAS
Primary listing

Employees

4,985

Hasbro Metrics

BasicAdvanced
$11B
-
-$3.99
0.60
$2.80
3.69%

What the Analysts think about Hasbro

Analyst ratings (Buy, Hold, Sell) for Hasbro stock.

Bulls say / Bears say

Hasbro increased its full-year revenue forecast to mid-single-digit growth, citing strong "Magic: The Gathering" demand and cost savings to offset economic and tariff risks (Reuters)
Wizards of the Coast and digital gaming segment revenue rose 16% in Q2, propelled by a 23% spike in "Magic: The Gathering" sales, showing strong growth in high-margin gaming brands (Reuters)
Hasbro’s Q1 results topped expectations as digital gaming revenue surged 46%, allowing the company to maintain its full-year outlook despite a soft overall toy market (Reuters)
Hasbro cut 3% of its global workforce, about 150 jobs, as higher U.S. tariffs on Chinese-made toys put pressure on margins and forced cost reductions to support long-term goals (Reuters)
The company expects up to $300 million in added costs from tariffs in 2025, highlighting major structural challenges linked to U.S. trade policies (Financial Times)
Hasbro posted a $1 billion non-cash goodwill impairment in its Consumer Products segment in Q2, leading to a net loss of $855.8 million and raising questions about the value of its core toy division (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 1 Nov 2025.

Hasbro Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

Hasbro Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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