What’s the current market cap for Harley-Davidson stock?

Harley-Davidson (HOG) has a market cap of $2.7bn as of June 18, 2026.

What is the P/E ratio for Harley-Davidson stock?

The price to earnings (P/E) ratio for Harley-Davidson (HOG) stock is 13.09 as of June 18, 2026.

Does Harley-Davidson stock pay dividends?

Yes, the Harley-Davidson (HOG) stock pays dividends to shareholders. As of June 18, 2026, the dividend rate is $0.5475 and the yield is 2.95%. Harley-Davidson has a payout ratio of 36.89% on a trailing twelve-month basis.

When is the next Harley-Davidson dividend payment date?

The next Harley-Davidson (HOG) dividend payment is scheduled for June 25, 2026.

What is the beta indicator for Harley-Davidson?

Harley-Davidson (HOG) has a beta rating of 1.28. This means that it is more volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 2 would indicate the stock moves twice as much as the market.

Buy Harley-Davidson stock | $HOG Share Price

About Harley-Davidson

Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.

Ticker

$HOG

Sector

Mobility

Primary listing

NYSE

Employees

5,500

Headquarters

Milwaukee, United States

Website

www.harley-davidson.com

Harley-Davidson Metrics

BasicAdvanced

$2.7bn

13.09

$1.94

1.28

$0.55

2.95%

What the Analysts think about Harley-Davidson

Analyst ratings (Buy, Hold, Sell) for Harley-Davidson stock.

Bulls say / Bears say

Global retail sales climbed 8% in Q1 2026 to approximately 33,500 motorcycles, driven by a 14% increase in North America after strategic price cuts, demonstrating effective demand stimulation. (Bloomberg)

The new “Back to the Bricks” plan targets over $350 million in core motorcycle profit by 2027 and $150 million in cost reductions, underscoring management’s clear path to margin recovery. (Reuters)

Harley’s entry-level Sprint model, priced at around $6,000, is tailored to attract younger riders and broaden the company’s addressable market. (Reuters)

Net income plummeted from $133 million to $25 million in Q1 2026, with EPS collapsing 79% YoY to $0.22, highlighting a severe profit squeeze. (Reuters)

Management expects tariff-related costs of $75 million–$90 million in 2026, continuing to weigh on Harley’s already squeezed margins. (Reuters)

Consolidated revenue fell 12% YoY to about $1.2 billion in Q1 2026, evidencing continued top-line contraction amid weak demand. (Reuters)

Data summarised monthly by Lightyear AI. Last updated on 9 Jun 2026.

Harley-Davidson Financial Performance

Revenues and expenses

QuarterlyAnnual

Q3 24

QoQ growth

Revenue

$37bn

-39.75%

Net income

$45bn

107.52%

Profit margin

37.65%

6.78%

Harley-Davidson Earnings Performance

Company profitability

QuarterlyAnnual

Q4 23

Q1 24

Q2 24

Q3 24

Q4 24

Actual

$3.69

$2.85

$2.45

$2.42

-

Expected

$3.55

$2.61

$2.05

$2.31

$3.94

Surprise

3.94%

9.20%

19.51%

4.63%

-

Harley-Davidson News

AllArticlesVideos

Harley dealers blast Indian Motorcycle over attack ad targeting CEO Artie Starrs being ‘from a pizza company'

New York Post·7 days ago

Harley-Davidson to bring Revolution Max production back to US

Reuters·1 week ago

Harley-Davidson under fire from Robby Starbuck over alleged 'woke' leadership

Fox Business·2 weeks ago

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