Under Armour/$UA

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About Under Armour

Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and elsewhere. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. The Baltimore-based company was founded in 1996 and is led by controlling shareholder Kevin Plank.

Ticker

$UA

Primary listing

NYSE

Employees

10,332

Under Armour Metrics

BasicAdvanced
$2B
20.54
$0.23
1.61
-

What the Analysts think about Under Armour

Analyst ratings (Buy, Hold, Sell) for Under Armour stock.

Bulls say / Bears say

Under Armour achieved a 170 basis point improvement in gross margin to 46.7% in Q4 FY25, driven by supply chain efficiencies and lower product costs (Reuters).
Despite an 11% year-over-year drop in Q4 FY25 revenue to $1.18 billion, sales declines were less pronounced than the 12.4% analysts had forecast, reflecting improved demand discipline (Reuters).
Following its Q4 beat, Under Armour outlined targeted price increases and supply chain diversification to offset looming tariff headwinds, positioning the company for margin resilience (Reuters).
Under Armour expects Q2 FY26 revenue to decline 6–7% and gross margin to contract 340–360 basis points, well below consensus, signaling a deepening sales and margin downturn (Reuters).
On August 8, Under Armour warned its sales decline would worsen this quarter and forecast an additional $100 million in tariff-related costs, underscoring mounting cost headwinds that could further pressure profitability (Reuters).
Shares plunged 18% after Under Armour projected a 50% hit to full-year profits and reported a $2.6 million loss, missing analysts’ expectations and highlighting investor skepticism over the turnaround strategy (Barron's).
Data summarised monthly by Lightyear AI. Last updated on 5 Oct 2025.

Under Armour Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

Under Armour Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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