WPP/£WPP

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About WPP

Headquartered in the United Kingdom, WPP is the world's largest ad holding company based on annual revenue. Its services, which include traditional and digital advertising, public relations, and consulting, are provided worldwide, with over 70% of its revenue coming from more developed regions such as North America, the UK, and Western Europe. WPP is the largest media buying entity in the world.
Ticker
£WPP
Sector
Communication
Primary listing
LSE
Employees
97,388
Headquarters
London, United Kingdom
Website
www.wpp.com

WPP Metrics

BasicAdvanced
£4.1B
-
-£0.22
0.70
£0.15
3.93%

What the Analysts think about WPP

Analyst ratings (Buy, Hold, Sell) for WPP stock.
Analyst projections of the future price of WPP stock.

Bulls say / Bears say

WPP’s decline is easing: like-for-like revenue less pass-through costs fell 2.8% in the second quarter, versus 6.7% in the first, and the first-half fall was better than analysts expected. That supports the view that Cindy Rose’s turnaround is beginning to stabilise trading. (Reuters)
WPP Media ranked first for combined new-business wins and account retentions in COMvergence’s first-half 2026 data, with wins including Estée Lauder, Honda, Jaguar Land Rover and Waymo. If these mandates ramp up, they could replace some of the revenue lost from earlier account departures. (WPP Media Newsroom)
Cost reductions are cushioning the downturn: WPP lifted its first-half headline operating margin to 8.4% despite lower revenue and is targeting £100 million of in-year savings in 2026, rising to £500 million of annualised savings by 2028. Successful execution would create strong operating leverage if revenue returns to growth in 2027. (Investegate)
Management has cut its full-year outlook for like-for-like revenue less pass-through costs to a 3% to 5% decline and now expects the headline operating margin to fall by 50 to 175 basis points. This shows that client caution and weaker net new business remain more persistent than previously expected. (DirectorsTalk Interviews)
The business is still contracting materially: first-half like-for-like revenue less pass-through costs fell 4.7%, while WPP’s 25 largest clients fell 6.3% and consumer goods, technology and retail remained weak. The recovery therefore depends on new wins offsetting a significant legacy account-loss drag. (Investegate, Reuters)
Generative AI could weaken the traditional agency model by giving clients more tools to create and manage campaigns themselves. WPP is investing in AI-enabled production and restructuring to respond, but that investment may reduce the price and volume of some existing services before new revenue streams mature. (Reuters, Reuters)
Data summarised monthly by Lightyear AI. Last updated on 29 Sept 2026.

WPP Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

WPP Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise

Funds containing WPP

AllEURGBPUSD
Funds
Fund name
Fund size
£WPP weighting
iShares STOXX Europe 600 Media€EXH6
€16M8.97%
Vanguard FTSE 250£VMID
£1.6B1.27%
Xtrackers MSCI Europe Small Cap€DX2J
€3.2B0.35%
Xtrackers MSCI Europe Small Cap£XXSC
£2.8B0.35%
iShares Core FTSE 100€ISFA
€19B0.16%
Latest price is delayed by 15 minutes. Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by London Stock Exchange, through Infront.