Zhihu/$ZH

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About Zhihu

Zhihu Inc is predominantly engaged in the operation of one online content community and monetizes through paid membership services, advertising services, content-commerce solutions services, and vocational training in China. It generates revenues from Advertising services, Paid membership services, Content-commerce solutions, and Others. It derives all its revenues within China.

Ticker

$ZH

Sector

Software & Cloud Services

Primary listing

NYSE

Employees

1,484
Headquarters

Zhihu Metrics

BasicAdvanced
$349M
18.58
$0.22
0.22
-

What the Analysts think about Zhihu

Analyst ratings (Buy, Hold, Sell) for Zhihu stock.

Bulls say / Bears say

Zhihu achieved its first non-GAAP net income of RMB 6.9 million in Q1 2025 and swung to a net profit of RMB 72.5 million in Q2, marking a successful shift to sustained profitability. (GlobeNewswire, GlobeNewswire)
Gross margins expanded to 61.8% in Q1 2025 and further to 62.5% in Q2 2025, reflecting enhanced monetization strategies and improved operating efficiency. (GlobeNewswire, GlobeNewswire)
As of end-Q2 2025, Zhihu held RMB 4.82 billion in cash, cash equivalents, and short-term investments, providing robust financial flexibility for continued AI investments and strategic initiatives. (Zhihu IR)
Zhihu’s total revenues declined by about 24% year-over-year to RMB729.7 million in Q1 and by 23% to RMB716.9 million in Q2 2025, signaling sustained top-line pressure. (GlobeNewswire, GlobeNewswire)
Sectorwide advertising weakness, exemplified by Baidu’s 15% drop in core ad revenue in Q2 2025, underscores persistent headwinds for Zhihu’s advertising services segment. (Reuters)
China’s Cyberspace Administration launched a nationwide campaign in September 2025 to curb hostile or pessimistic content, heightening compliance costs and moderation risks for platforms like Zhihu. (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 7 Nov 2025.

Zhihu Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

Zhihu Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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