Bilibili/$BILI
1D1W1M3M6MYTD1Y5YMAX
Capital at risk
About Bilibili
Bilibili is a Chinese online entertainment platform best known for its YouTube-like video-sharing service. Founded in 2009, it initially focused on long-form content centered around anime, comics, and gaming, or ACG, catering primarily to Generation Z users. Over time, the platform has expanded its content ecosystem to cover a broader range of interests, successfully attracting a more diverse audience beyond its original Gen Z base.
- Ticker
- $BILI
- Sector
- Software & Cloud Services
- Primary listing
- NASDAQ
- Employees
- 8,287
- Headquarters
- Shanghai, China
- Website
- www.bilibili.com
Bilibili Metrics
BasicAdvanced
$5.9B
27.33
$0.51
0.70
-
Price and volume
Market cap
$5.9B
Beta
0.7
52-week high
$36.40
52-week low
$13.96
Average daily volume
3.3M
Financial strength
Current ratio
1.317
Quick ratio
1.215
Long term debt to equity
0.291
Total debt to equity
0.598
Interest coverage (TTM)
8.77%
Profitability
EBITDA (TTM)
652.092
Gross margin (TTM)
37.01%
Net profit margin (TTM)
4.89%
Operating margin (TTM)
4.45%
Effective tax rate (TTM)
1.99%
Revenue per employee (TTM)
$566,410
Management effectiveness
Return on assets (TTM)
2.15%
Return on equity (TTM)
10.14%
Valuation
Price to earnings (TTM)
27.329
Price to revenue (TTM)
1.254
Price to book
0.37
Price to tangible book (TTM)
0.58
Growth
Revenue change (TTM)
6.94%
Earnings per share change (TTM)
559.11%
3-year revenue growth (CAGR)
12.09%
3-year earnings per share growth (CAGR)
-36.32%
What the Analysts think about Bilibili
Analyst ratings (Buy, Hold, Sell) for Bilibili stock.
Analyst projections of the future price of Bilibili stock.
Bulls say / Bears say
Daily active users rose 7% year on year to 116.5 million, while total user time spent grew 14%. Rising engagement gives Bilibili a larger, more attentive audience to monetise. (Bilibili)
Advertising revenue climbed 28% in the second quarter, its 14th consecutive quarter of growth above 20%, and became Bilibili’s largest revenue stream. That momentum is helping the company monetise its audience beyond games. (The Motley Fool)
Net profit increased 55% year on year and gross margin reached 37.2%, extending its run of quarterly margin improvement to 16 quarters. Continued profit growth alongside higher margins suggests the business is gaining operating leverage. (Bilibili)
Mobile-game revenue fell 14% year on year to RMB1.39 billion as the prior-year hit title set a high comparison base. The decline leaves a key business shrinking until new releases prove they can replace that revenue. (Bilibili)
Advertising contributed about 39% of second-quarter revenue, making growth increasingly reliant on a single business line. Management described the Chinese macro environment as challenging, with advertisers demanding stronger short-term conversion, which could constrain that engine. (The Motley Fool)
Bilibili expects AI-related investment to add about RMB500 million to 2026 research and development expenses. If the spending takes time to produce returns, it could slow further margin gains. (The Motley Fool)
Data summarised monthly by Lightyear AI. Last updated on 14 Oct 2026.
Bilibili Financial Performance
Revenues and expenses
Bilibili Earnings Performance
Company profitability
Upcoming events
No upcoming events
Bilibili News
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