Hasbro/$HAS
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Capital at risk
About Hasbro
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Peppa Pig, and Magic: The Gathering. The firm acquired EOne in 2019, bolting on popular family properties like Peppa Pig and PJ Masks, and has since divested noncore lines from the tie-up. Furthermore, the addition of Dungeons & Dragons Beyond in 2022 offers the firm access to around 20 million digital tabletop players.
- Ticker
- $HAS
- Sector
- Consumer Discretionary
- Primary listing
- NASDAQ
- Employees
- 4,520
- Headquarters
- Pawtucket, United States
- Website
- corporate.hasbro.com
Hasbro Metrics
BasicAdvanced
$13B
16.06
$5.60
0.47
$2.80
3.11%
Price and volume
Market cap
$13B
Beta
0.47
52-week high
$106.98
52-week low
$69.50
Average daily volume
1.6M
Dividend rate
$2.80
Financial strength
Current ratio
1.661
Quick ratio
1.295
Long term debt to equity
4.588
Total debt to equity
5.31
Dividend payout ratio (TTM)
49.63%
Interest coverage (TTM)
6.92%
Profitability
EBITDA (TTM)
1,300.2
Gross margin (TTM)
63.82%
Net profit margin (TTM)
15.97%
Operating margin (TTM)
23.59%
Effective tax rate (TTM)
22.46%
Revenue per employee (TTM)
$1,100,000
Management effectiveness
Return on assets (TTM)
13.08%
Return on equity (TTM)
159.56%
Valuation
Price to earnings (TTM)
16.062
Price to revenue (TTM)
2.547
Price to book
18.03
Price to tangible book (TTM)
-8.69
Price to free cash flow (TTM)
11.662
Free cash flow yield (TTM)
8.58%
Free cash flow per share (TTM)
7.716
Dividend yield (TTM)
3.11%
Forward dividend yield
3.11%
Growth
Revenue change (TTM)
16.99%
Earnings per share change (TTM)
-237.78%
3-year revenue growth (CAGR)
-3.68%
10-year revenue growth (CAGR)
0.68%
3-year earnings per share growth (CAGR)
44.45%
10-year earnings per share growth (CAGR)
3.91%
10-year dividend per share growth (CAGR)
3.74%
What the Analysts think about Hasbro
Analyst ratings (Buy, Hold, Sell) for Hasbro stock.
Analyst projections of the future price of Hasbro stock.
Bulls say / Bears say
Magic: The Gathering is showing powerful momentum. Second-quarter Magic revenue rose 32% to more than $500 million for the first time, helping Wizards revenue grow 27% and supporting management’s low-double-digit full-year growth target for the segment. (Morningstar, Proactive Investors)
The turnaround is generating cash as well as sales: first-half operating cash flow reached $604 million, while Hasbro reduced debt and returned cash through dividends and repurchases. Management also raised its 2026 revenue, adjusted-margin and EBITDA guidance, suggesting improving operating leverage. (StockTitan, Last10K)
Hasbro is widening its IP monetisation pipeline beyond its existing toy range. A multi-year Nintendo agreement for The Legend of Zelda products, new partner-led trading-card projects and strong early demand for the aged-up Play-Doh Blooms line could create additional growth from 2027 onwards. (Alphastreet, EveryTicker)
Hasbro’s growth is becoming concentrated in Wizards of the Coast: Wizards revenue rose 27% in the second quarter, while Consumer Products made an adjusted operating loss and Entertainment revenue fell 20%. That leaves the wider business vulnerable if Magic’s release schedule or player demand weakens. (Zacks via TradingView, Morningstar)
Hasbro recorded a $56 million impairment after cancelling or refocusing long-dated digital game projects. The write-down, together with adjusted EPS that was broadly flat in the quarter, shows that the digital expansion still carries execution and capital-allocation risk. (Morningstar, Last10K)
Costs and operational disruption remain a threat to margins: Hasbro incurred tariff costs in the first half, while the cyber incident disrupted Consumer Products orders and added expenses. The company also had about $3.6 billion of long-term debt at the end of June, limiting the room for error if consumer demand or pricing deteriorates. (Last10K, Proactive Investors)
Data summarised monthly by Lightyear AI. Last updated on 21 Sept 2026.
Hasbro Financial Performance
Revenues and expenses
Hasbro Earnings Performance
Company profitability
Upcoming events
No upcoming events
Hasbro News
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Funds containing Hasbro
AllGBPEURUSD
Fund name | Fund size | $HAS weighting |
|---|---|---|
iShares S&P 500 Consumer Discretionary Sector£ICDU | £555M | 0.28% |
iShares MSCI USA Small Cap ESG Enhanced CTB€SXRG | €2.8B | 0.24% |
iShares MSCI USA Small Cap CTB Enhanced ESG£CUS1 | £2.4B | 0.24% |
iShares S&P 500 Equal Weight€O4J0 | €4.3B | 0.20% |
iShares S&P 500 Equal Weight£EWSP | £3.7B | 0.20% |
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
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