Harley-Davidson/$HOG
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About Harley-Davidson
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
Ticker
$HOG
Sector
Primary listing
NYSE
Industry
Automobiles
Headquarters
Employees
5,900
ISIN
US4128221086
Website
Harley-Davidson Metrics
BasicAdvanced
$3.1B
9.19
$2.73
1.31
$0.71
2.87%
Price and volume
Market cap
$3.1B
Beta
1.31
52-week high
$38.80
52-week low
$20.45
Average daily volume
1.6M
Dividend rate
$0.71
Financial strength
Current ratio
1.559
Quick ratio
1.251
Long term debt to equity
157.899
Total debt to equity
230.043
Dividend payout ratio (TTM)
25.39%
Interest coverage (TTM)
12.21%
Profitability
EBITDA (TTM)
534.982
Gross margin (TTM)
26.08%
Net profit margin (TTM)
7.39%
Operating margin (TTM)
7.85%
Effective tax rate (TTM)
15.08%
Revenue per employee (TTM)
$810,000
Management effectiveness
Return on assets (TTM)
1.90%
Return on equity (TTM)
10.56%
Valuation
Price to earnings (TTM)
9.193
Price to revenue (TTM)
0.674
Price to book
0.96
Price to tangible book (TTM)
0.98
Price to free cash flow (TTM)
3.5
Free cash flow yield (TTM)
28.57%
Free cash flow per share (TTM)
717.40%
Dividend yield (TTM)
2.81%
Forward dividend yield
2.87%
Growth
Revenue change (TTM)
-17.15%
Earnings per share change (TTM)
-39.19%
3-year revenue growth (CAGR)
-3.99%
10-year revenue growth (CAGR)
-2.52%
3-year earnings per share growth (CAGR)
-11.64%
10-year earnings per share growth (CAGR)
-3.57%
3-year dividend per share growth (CAGR)
4.71%
10-year dividend per share growth (CAGR)
-4.75%
What the Analysts think about Harley-Davidson
Analyst ratings (Buy, Hold, Sell) for Harley-Davidson stock.
Harley-Davidson Financial Performance
Revenues and expenses
Harley-Davidson Earnings Performance
Company profitability
Harley-Davidson News
AllArticlesVideos
Can These Two Battered Stocks Soar Once Again?
24/7 Wall Street·6 days ago
Central Standard to Relocate Distillery Operations in Expansion to Harley-Davidson's Historic Headquarters
GlobeNewsWire·1 month ago
The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors
Business Wire·2 months ago
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Capital at risk
Upcoming events
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FAQs
What’s the current market cap for Harley-Davidson stock?
Harley-Davidson (HOG) has a market cap of $3.1B as of July 11, 2025.
What is the P/E ratio for Harley-Davidson stock?
The price to earnings (P/E) ratio for Harley-Davidson (HOG) stock is 9.19 as of July 11, 2025.
Does Harley-Davidson stock pay dividends?
Yes, the Harley-Davidson (HOG) stock pays dividends to shareholders. As of July 11, 2025, the dividend rate is $0.705 and the yield is 2.87%. Harley-Davidson has a payout ratio of 25.39% on a trailing twelve-month basis.
When is the next Harley-Davidson dividend payment date?
The next Harley-Davidson (HOG) dividend payment date is unconfirmed.
What is the beta indicator for Harley-Davidson?
Harley-Davidson (HOG) has a beta rating of 1.31. This means that it is more volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 2 would indicate the stock moves twice as much as the market.