HubSpot/$HUBS

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About HubSpot

HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Ticker
$HUBS
Sector
Software & Cloud Services
Primary listing
NYSE
Employees
9,016

HubSpot Metrics

BasicAdvanced
$10B
73.72
$2.78
1.18
-

What the Analysts think about HubSpot

Analyst ratings (Buy, Hold, Sell) for HubSpot stock.
Analyst projections of the future price of HubSpot stock.

Bulls say / Bears say

HubSpot is building a credible AI growth engine inside its CRM rather than bolting on a standalone chatbot. Q2 activation reached more than 16,000 customers for Data Agent, nearly 17,000 for Prospecting Agent and over 10,000 for Customer Agent, while Agent Hub and Agent Builder broaden the product’s use cases. (The Motley Fool, HubSpot)
The business is converting scale into cash and profit. Q2 revenue rose 20%, non-GAAP operating margin expanded to 20.3%, free cash flow reached $167.9 million and the company held $1.4 billion of cash and investments. (Last10K, Morningstar)
Upmarket sales and multi-hub adoption can lift revenue per customer even if new logos grow more slowly. Deals above $120,000 of annual recurring revenue grew 38% year on year, and customers using three or more hubs accounted for 70% of installed-base ARR. (Stock Analysis, Stock Observer)
Customer growth is slowing faster than the headline revenue suggests. HubSpot added 7,000 customers in Q2, below the expected 9,000–10,000, and now expects only about 5,000–6,000 quarterly additions with net revenue retention roughly flat. (The Motley Fool, Seeking Alpha)
HubSpot’s AI and outcome-based pricing transition is creating near-term selling friction. Management reported longer sales cycles, larger buying committees and greater scrutiny of AI budgets, which can delay new contracts and increase downgrade pressure. (The Motley Fool, EmailExpert)
AI may pressure unit economics before it becomes a major revenue stream. Management expects cost of goods sold to grow faster than revenue in 2027 as it invests in agent capacity, while average subscription revenue per customer rose only 4% in Q2. (Martech Notes, Last10K)
Data summarised monthly by Lightyear AI. Last updated on 29 Sept 2026.

HubSpot Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

HubSpot Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise

Funds containing HubSpot

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