Moonpig Group /£MOON

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About Moonpig Group

Moonpig Group PLC is an online retailer based in the United Kingdom, primarily known for its wide range of personalized greeting cards. The company also offers a variety of other products including gifts and flowers, operating under the brands Moonpig in the UK and Greetz in the Netherlands. Founded in the year 2000, Moonpig Group PLC has expanded its market reach by providing convenient online platforms to customize and order products for various occasions, and it is publicly traded on the London Stock Exchange under the ticker symbol MOON.
Ticker
£MOON
Sector
Consumer Discretionary
Primary listing
LSE
Employees
676
Headquarters
London, United Kingdom
Website
www.moonpig.group

Moonpig Group Metrics

BasicAdvanced
£768M
16.60
£0.16
0.95
£0.03
1.25%

What the Analysts think about Moonpig Group

Analyst ratings (Buy, Hold, Sell) for Moonpig Group stock.
Analyst projections of the future price of Moonpig Group stock.

Bulls say / Bears say

The core Moonpig brand remains the main growth engine: FY26 revenue rose 8.6% for the second year running, helped by more customers and higher average order values. The September AGM update said FY27 trading was still in line with expectations, with both orders and basket size rising. (FCA, ADVFN)
Moonpig is building useful repeat-purchase tools around occasion reminders and subscriptions. Reminders grew 11.2% to 113 million and Plus memberships rose 29.3% to 1.2 million in FY26, while about 40% of orders were placed within seven days of a reminder. (Investegate, FCA)
The company combines growth with strong cash generation and shareholder returns. FY26 adjusted EBITDA rose 8.1% to £104.6 million, free cash flow reached £73.5 million, and management proposed a 25% dividend increase plus a further buyback of up to £65 million in FY27. (Investegate, City A.M.)
The Experiences division is still a drag on reported revenue. Management said revenue remained below the prior year after exiting some third-party partnerships and reinvesting commission income, with a return to growth pushed back to the second half of FY27. (ADVFN, Directorstalk Interviews)
Profitability faces investment and cost pressure even though EBITDA improved. FY26 gross margin fell 1.2 percentage points to 58.4%, and the company expects further delivery investment and a margin move towards its lower 25%–27% target range in FY27. (Reuters, MarketScreener)
The medium-term growth bar has been lowered, making the shares more sensitive to any slowdown. Moonpig now targets mid-to-high single-digit annual revenue growth rather than its previous double-digit target, while Canaccord cut its price target and flagged questions over how durable delivery-led average-order-value gains will be. (Sharecast, MarketScreener)
Data summarised monthly by Lightyear AI. Last updated on 16 Sept 2026.

Moonpig Group Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

Moonpig Group Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise

Funds containing Moonpig Group

AllGBPEURUSD
Funds
Fund name
Fund size
£MOON weighting
Vanguard FTSE 250£VMID
£1.6B0.25%
iShares FTSE 250£MIDD
£661M0.24%
Xtrackers MSCI Europe Small Cap€DX2J
€3.2B0.06%
Xtrackers MSCI Europe Small Cap£XXSC
£2.8B0.06%
iShares Digitalisation$DGTL
$793M0.04%
Latest price is delayed by 15 minutes. Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by London Stock Exchange, through Infront.