Puma/€PUM

05:30
09:10
12:45
16:25
20:00
1D1W1MYTD1Y5YMAX

About Puma

Puma SE is a global sports lifestyle company that designs, develops, sells, and markets footwear, apparel, and accessories. Founded in 1948, the company operates in the Consumer Cyclical sector, specifically within the Footwear & Accessories industry. Puma is known for its association with sports such as soccer, running, basketball, and motorsports, providing products that combine performance with lifestyle fashion.

Ticker

€PUM

Primary listing

XETRA

Employees

18,296

Puma Metrics

BasicAdvanced
€3.1B
-
-€0.64
0.96
€0.61
2.86%

What the Analysts think about Puma

Analyst ratings (Buy, Hold, Sell) for Puma stock.

Bulls say / Bears say

In Q1 2025, Puma’s direct-to-consumer sales rose 12% to €546.5 million, fueled by strong e-commerce demand and strengthening the DTC channel’s share of total revenue (Reuters).
Puma slightly beat forecasts in Q1 2025, achieving flat currency-adjusted sales growth of 0.1% to €2.08 billion, demonstrating resilience in the face of challenges in key markets (Reuters).
On April 3, 2025, Puma named former Adidas global sales chief Arthur Hoeld as CEO, bringing in his turnaround experience to reinvigorate the brand and sharpen strategic execution (Reuters).
On July 24, 2025, Puma revised its full-year 2025 outlook, now expecting a low double-digit percentage decline in currency-adjusted sales and forecasting an EBIT loss due to weaker-than-anticipated revenue and headwinds from tariffs (Reuters).
In Q2 2025, Puma’s currency-adjusted sales of €1.94 billion missed analysts’ expectations of €2.09 billion, highlighting continued demand softness in its core markets (Reuters).
Puma estimates U.S. tariffs will reduce its gross profit by around €80 million in 2025, increasing margin pressure despite efforts to mitigate costs (Reuters).
Data summarised monthly by Lightyear AI. Last updated on 3 Oct 2025.

Puma Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

Puma Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.

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