Rocky Brands/$RCKY
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Capital at risk
About Rocky Brands
Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
- Ticker
- $RCKY
- Sector
- Consumer Discretionary
- Primary listing
- NASDAQ
- Employees
- 2,200
- Headquarters
- Nelsonville, United States
- Website
- www.rockybrands.com
Rocky Brands Metrics
BasicAdvanced
$345M
12.08
$3.81
2.36
$0.65
1.48%
Price and volume
Market cap
$345M
Beta
2.36
52-week high
$53.01
52-week low
$26.29
Average daily volume
51K
Dividend rate
$0.65
Financial strength
Current ratio
2.968
Quick ratio
1.061
Long term debt to equity
0.452
Total debt to equity
0.493
Dividend payout ratio (TTM)
16.50%
Interest coverage (TTM)
4.87%
Profitability
EBITDA (TTM)
37.664
Gross margin (TTM)
42.22%
Net profit margin (TTM)
5.72%
Operating margin (TTM)
5.49%
Effective tax rate (TTM)
18.65%
Revenue per employee (TTM)
$230,000
Management effectiveness
Return on assets (TTM)
3.61%
Return on equity (TTM)
11.48%
Valuation
Price to earnings (TTM)
12.083
Price to revenue (TTM)
0.684
Price to book
1.31
Price to tangible book (TTM)
3.02
Price to free cash flow (TTM)
21.002
Free cash flow yield (TTM)
4.76%
Free cash flow per share (TTM)
2.19
Dividend yield (TTM)
1.41%
Forward dividend yield
1.48%
Growth
Revenue change (TTM)
9.24%
Earnings per share change (TTM)
53.65%
3-year revenue growth (CAGR)
0.56%
10-year revenue growth (CAGR)
7.06%
3-year earnings per share growth (CAGR)
45.37%
10-year earnings per share growth (CAGR)
37.22%
3-year dividend per share growth (CAGR)
0.80%
10-year dividend per share growth (CAGR)
3.74%
What the Analysts think about Rocky Brands
Analyst ratings (Buy, Hold, Sell) for Rocky Brands stock.
Analyst projections of the future price of Rocky Brands stock.
Bulls say / Bears say
Second-quarter sales rose 12% to $118.4 million, and Rocky lifted its 2026 revenue-growth outlook to about 8.5%. Management also pointed to strong wholesale bookings for the second half, suggesting the sales momentum may continue. (Business Wire)
Retail-segment sales grew 21.8% in the second quarter, with the company reporting particular strength on its direct-to-consumer websites. That gives Rocky a fast-growing sales channel alongside its wholesale business. (Business Wire)
XTRATUF was Rocky’s largest brand in the second quarter, and management said its pre-orders for the second half were the highest in the brand’s history. It expects the brand to grow by more than 30% in 2026, offering a distinct source of expansion. (Exa)
The 51.4% second-quarter gross margin included an approximately $15 million net benefit from tariff refunds. That one-off boost makes the reported margin a poor guide to underlying profitability. (Business Wire)
To meet stronger demand, Rocky had to source more product from Asia and use faster, more expensive shipping, while management cited 5–6% increases in some product costs. Those pressures could weigh on margins even as sales grow. (Exa)
Rocky had $122.4 million of debt against $2.6 million of cash at the end of June. That debt burden leaves the business more exposed if earnings or cash generation weaken. (StockTitan)
Data summarised monthly by Lightyear AI. Last updated on 1 Oct 2026.
Rocky Brands Financial Performance
Revenues and expenses
Rocky Brands Earnings Performance
Company profitability
Upcoming events
No upcoming events
Rocky Brands News
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Funds containing Rocky Brands
AllEURGBP
Fund name | Fund size | $RCKY weighting |
|---|---|---|
SPDR Russell 2000 US Small Cap€R2US | €4.8B | 0.01% |
SPDR Russell 2000 US Small Cap£R2SC | £4.1B | 0.01% |
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