Taboola.com/$TBLA

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About Taboola.com

Taboola is a performance-based native advertising network designed to improve click-through rates and increase monetizable events for advertisers while generating yield for publisher websites. Taboola competes with Google and other advertising networks that display stories and products on websites. The company was founded in 2007 in Israel. It acquired Connexity, a retail advertising network, in 2021, and entered a partnership with Yahoo in 2022, in which it acquired exclusive native advertising rights over Yahoo digital properties in exchange for a 25% equity stake in the company.
Ticker
$TBLA
Sector
Software & Cloud Services
Primary listing
NASDAQ
Employees
2,000

Taboola.com Metrics

BasicAdvanced
$897M
8.39
$0.40
1.48
-

What the Analysts think about Taboola.com

Analyst ratings (Buy, Hold, Sell) for Taboola.com stock.
Analyst projections of the future price of Taboola.com stock.

Bulls say / Bears say

Taboola’s Q2 2026 ex-TAC gross profit rose 11.8% and adjusted EBITDA increased 22.8%, with adjusted EBITDA margin expanding to 28.8%; management also raised full-year ex-TAC gross-profit and adjusted-EBITDA guidance. (Taboola)
The expanded NBC News partnership gives Taboola’s Realize platform access to programmatic display advertising across NBCNews.com and TODAY.com, extending the company beyond native recommendations and into broader performance advertising formats on premium publisher properties. (Taboola)
Taboola is positioning its DeeperDive monetization technology for the generative-AI market by opening its ad platform to conversational-AI companies, chatbots and virtual assistants; DeeperDive reportedly generates tens of millions of AI-powered answers monthly for more than 7 million users. (Taboola)
Taboola’s Q2 2026 revenue increased only 2.4% year over year to $476.8 million, while operating cash flow fell to $31.3 million from $47.4 million and free cash flow declined to $17.3 million from $34.2 million, indicating weak top-line momentum and cash conversion. (Taboola)
Following Q1’s $2.006–$2.062 billion full-year revenue outlook, Taboola’s Q2 update reduced its 2026 revenue guidance to $1.930–$1.956 billion, suggesting that expected growth has moderated even as profitability guidance was maintained. (Taboola Q1 results; Taboola Q2 results)
The company remains exposed to intense competition from larger advertising platforms, dependence on a limited number of publisher partners, privacy and cookie-policy changes, and geopolitical risk related to Israel; these risks could pressure advertiser demand or publisher economics. (Taboola)
Data summarised monthly by Lightyear AI. Last updated on 8 Sept 2026.

Taboola.com Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

Taboola.com Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise
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