WPP/£WPP

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About WPP

Headquartered in the United Kingdom, WPP is the world's largest ad holding company based on annual revenue. Its services, which include traditional and digital advertising, public relations, and consulting, are provided worldwide, with over 70% of its revenue coming from more developed regions such as North America, the UK, and Western Europe. WPP is the largest media buying entity in the world.

Ticker

£WPP

Sector

Communication

Primary listing

LSE

Employees

104,000

WPP Metrics

BasicAdvanced
£3.8B
10.28
£0.35
0.75
£0.39
11.06%

What the Analysts think about WPP

Analyst ratings (Buy, Hold, Sell) for WPP stock.

Bulls say / Bears say

Hedge funds raised their WPP holdings by 44% in Q2 following Cindy Rose's appointment as CEO, showing investor confidence in WPP's turnaround prospects.
WPP landed Mastercard’s $180 million media account, showcasing the effectiveness of its AI- and data-driven advertising strategies.
WPP’s purchase of InfoSum integrates privacy-safe, cross-cloud data collaboration into its AI-based WPP Open platform, boosting clients’ ability to leverage first-party data for intelligence and model training.
WPP Media has reduced its 2025 global advertising revenue growth forecast to 6% from 7.7%, citing uncertainty about U.S. trade policy, which is making advertisers hesitate and signaling weaker demand.
On July 9, 2025, WPP lowered its full-year net sales guidance by 3%–5% and warned of a 50–175 basis point margin decline after losing major clients and seeing slow new business in June, pushing shares down 16% to a 16-year low of 444p.
WPP lost Coca-Cola’s $800 million North American media buying account to competitor Publicis, pointing to increased client turnover risks in a highly competitive market.
Data summarised monthly by Lightyear AI. Last updated on 6 Oct 2025.

WPP Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

WPP Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.

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