WPP/$WPP

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About WPP

WPP is one of the three largest ad agency holding companies globally based on annual revenue. Its services, which include traditional and digital advertising creation, public relations, and consulting, are provided worldwide, with over 70% of its revenue coming from more developed regions such as North America, the UK, and Western Europe. WPP was the largest media-buying entity in the world prior to Omnicom's acquisition of IPG.
Ticker
$WPP
Sector
Communication
Primary listing
NYSE
Employees
97,388
Headquarters
London, United Kingdom
Website
www.wpp.com

WPP Metrics

BasicAdvanced
$5.3B
-
-$0.30
0.70
$0.96
3.90%

What the Analysts think about WPP

Analyst ratings (Buy, Hold, Sell) for WPP stock.
Analyst projections of the future price of WPP stock.

Bulls say / Bears say

WPP’s decline is slowing: like-for-like revenue less pass-through costs fell 2.8% in Q2, versus 6.7% in Q1, and the first-half result beat analysts’ expectations. Management is targeting a return to organic growth in 2027, giving the shares a potential recovery catalyst. (Reuters)
The Elevate28 plan is creating a simpler, integrated group built around WPP Open, with new Google, Meta and AWS partnerships supporting its AI offering. WPP also reported major wins and retentions, while targeting £100 million of savings in 2026 and £500 million of annualised savings by 2028. (WPP)
Cost control is protecting profitability while the turnaround develops: first-half headline operating margin rose to 8.4% and adjusted net debt was £326 million lower than a year earlier. WPP maintained its 2026 margin target of 12% to 13% and kept the interim dividend at 7.5p per share. (WPP)
The business is still shrinking, with first-half like-for-like revenue less pass-through costs down 4.7% and its top 25 clients down 6.3%. WPP said historical account losses continued to weigh, so the Q2 improvement may reflect stabilisation rather than renewed growth. (WPP)
The turnaround is relying on a substantial restructuring programme, including up to 1,000 further job cuts by year-end after about 11,000 reductions since the start of 2025. Further cuts could damage morale and delivery, while their scale highlights the pressure on the legacy model. (Reuters)
WPP remains financially exposed while investing in its recovery: average adjusted net debt was about £3.3 billion at the half-year, and adjusted operating cash flow before working capital fell to £309 million from £363 million. That limits flexibility if client spending weakens or AI investment takes longer to generate returns. (WPP)
Data summarised monthly by Lightyear AI. Last updated on 29 Sept 2026.

WPP Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

WPP Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise

WPP News

AllArticlesVideos

Can WPP production arm outperform a contracting market?

Proactive Investors1 week ago

Diageo appoints WPP's Joanne Wilson as new finance chief

Proactive Investors2 weeks ago

Diageo Names WPP Finance Chief Joanne Wilson as Next CFO

WSJ2 weeks ago
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