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AFC Ajax NV is a professional football club based in Amsterdam, Netherlands, competing in the Eredivisie, the country's top-tier league. The club generates revenue through matchday ticket sales, sponsorships, broadcasting rights, and merchandise sales. Founded in 1900, Ajax has a storied history, including multiple domestic league titles and European championships. The club operates the Johan Cruyff Arena, which has a capacity of approximately 55,865 spectators. Ajax is known for its emphasis on developing young talent through its renowned youth academy.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.