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Future plc, based in the United Kingdom and founded in 1985, is a global media company that focuses on creating and distributing specialized content. It operates in sectors such through media channels and platforms, catering to industries including technology, games, entertainment, and more. The company's strategy involves leveraging its diversified media portfolio to engage and build global communities around niche content interests.

Cisco Systems is the largest provider of networking equipment in the world and one of the largest software companies in the world. Its largest businesses are selling networking hardware and software (where it has leading market shares) and cybersecurity software such as firewalls. It also has collaboration products, like its Webex suite, and observability tools. It primarily outsources its manufacturing to third parties and has a large sales and marketing staff-25,000 strong across 90 countries. Overall, Cisco employs 80,000 people and sells its products globally.