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Hour Loop Inc is a technology-enabled consumer products company that uses machine learning and data analytics to design, develop, market, and sell products. Hour Loop predominantly operates through online retail channels such as Amazon, Walmart, and Hourloop.com. The company, as an Internet marketplace seller, sells products in multiple categories, including home/garden decor, toys, kitchenware, apparel, and electronics. It has only one segment, which is online retail (e-commerce).

Amazon.com operates an online marketplace, sells merchandise directly, and provides fulfillment and advertising services to merchants and brands. Prime combines delivery benefits with digital content to encourage repeat purchases. Amazon Web Services supplies computing, storage, databases, and artificial intelligence services. The company reports North America, international, and AWS segments; advertising and subscriptions are included within the geographic segments. AWS accounts for roughly one-fifth of revenue and the majority of operating income.