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JD Sports Fashion plc is a British retailer specializing in sports fashion and outdoor brands. Headquartered in Bury, Greater Manchester, the company offers a wide range of branded sportswear, footwear, and outdoor clothing. It operates through various segments, including sports fashion and outdoor, with an extensive portfolio of owned and franchised retail outlets. JD Sports is known for its strong relationships with major sportswear brands and exclusive product lines tailored to youth and urban markets. Its strategic focus includes expanding its international presence, particularly in Europe, Asia, and the United States, enhancing its e-commerce capabilities, and maintaining a multi-channel retail approach.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.