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Kering is a global luxury group headquartered in Paris, France. The company operates in the fashion and luxury goods industry, managing a portfolio of renowned brands across fashion, leather goods, jewelry, and watches. Some of its most notable brands include Gucci, Saint Laurent, Bottega Veneta, Balenciaga, and Alexander McQueen. Founded in 1963 by François Pinault as Pinault S.A., it transitioned from a timber and building materials business to a diversified luxury goods company. Kering's strategic positioning relies on its strong brand heritage, creative innovation, and a commitment to sustainability initiatives that enhance its market presence and consumer appeal globally.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 300 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.