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Matas A/S is a Denmark-based company operating in the retail industry, primarily focused on health, beauty, and personal care products. Founded in 1949, Matas is known for its chain of retail stores and online platforms that offer a wide range of products including cosmetics, skincare, toiletries, and vitamins. The company has established a significant presence in Denmark, with its headquarters located in Allerød. Matas distinguishes itself by offering both well-known international brands and its own private-label products, leveraging a strong omnichannel strategy that integrates physical retail with e-commerce capabilities to reach a broad customer base.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.