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Pexip Holding ASA operates in the technology sector, specializing in video conferencing solutions. The company offers a platform designed to simplify video communication via interoperability with a wide range of video conferencing systems and devices. Its core products emphasize secure, scalable video meetings and collaboration tools, catering to both enterprises and public institutions. Founded in 2011 and headquartered in Oslo, Norway, Pexip has established a global presence with offices in Europe, the Americas, and Asia-Pacific. The company's strategic positioning is centered around its ability to provide flexible deployment options, including cloud-based, on-premises, and hybrid solutions, which address diverse customer needs for privacy and data control.

Microsoft develops and licenses consumer and enterprise software. It is known for its Windows operating systems and Office productivity suite. The company is organized into three equally sized broad segments: productivity and business processes (legacy Microsoft Office, cloud-based Office 365, Exchange, SharePoint, Skype, LinkedIn, Dynamics), intelligence cloud (infrastructure- and platform-as-a-service offerings Azure, Windows Server OS, SQL Server), and more personal computing (Windows Client, Xbox, Bing search, display advertising, and Surface laptops, tablets, and desktops).