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Hermès International is a French luxury goods manufacturer known for its high-quality craftsmanship and exclusive products. The company operates in the luxury industry, offering a diverse range of products including leather goods, fashion accessories, apparel, fragrances, and home furnishings. Founded in 1837 by Thierry Hermès, the company started as a harness workshop in Paris, catering initially to the European nobility. Today, Hermès is headquartered in Paris, France, and maintains a global presence with a network of boutiques in key metropolitan areas worldwide. The company's strategic positioning is characterized by its commitment to artisanal craftsmanship and limited production runs, which supports its brand exclusivity and premium price positioning.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.