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Westwing Group SE, headquartered in Munich, Germany, operates an e-commerce platform specializing in home and living products. Founded in 2011, the company offers a diverse range of items, including home décor, furniture, textiles, rugs, kitchen accessories, lighting, and dining products, available under its private label, the Westwing Collection, as well as various third-party brands. Westwing collaborates with over 500 partners, encompassing designer brands, manufacturers, and suppliers such as KitchenAid, Flos, Nespresso, jankurtz, Jonathan Adler, and hessnatur. The company's operations are divided into two segments: DACH (Germany, Austria, Switzerland) and International (Belgium, Czech Republic, France, Italy, Netherlands, Poland, Spain, Slovakia, and others). This geographic footprint enables Westwing to serve a broad European customer base through its online platform.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.