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Carlsberg A/S is a global brewing company based in Copenhagen, Denmark. It is known for producing a wide range of beer brands, including its flagship Carlsberg beer, as well as Tuborg and Kronenbourg. Founded in 1847, the company has expanded its operations worldwide, with a significant presence in Western Europe, Eastern Europe, and Asia. Carlsberg operates through various segments, including beer, soft drinks, and bottled water. The company emphasizes sustainability and innovation in its brewing processes, which contributes to its competitive strength in the beverage industry. Its strategic position is bolstered by a diverse portfolio and strong brand recognition across different international markets.

Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.