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JCDecaux SE is a French multinational corporation specializing in outdoor advertising. The company operates within the broader media and advertising industry, providing a wide range of services through its three main segments: street furniture, transport advertising, and billboard advertising. Founded in 1964 by Jean-Claude Decaux, the company has grown to establish a significant global presence, with operations covering more than 80 countries. Headquartered in Neuilly-sur-Seine, France, JCDecaux is known for its strategic focus on prime advertising locations in urban areas and transport networks, helping advertisers reach a wide audience. The company emphasizes integration of digital solutions into its advertising platforms, offering unique value propositions to clients through data-driven insights and innovative technologies.

Cisco Systems is the largest provider of networking equipment in the world and one of the largest software companies in the world. Its largest businesses are selling networking hardware and software (where it has leading market shares) and cybersecurity software such as firewalls. It also has collaboration products, like its Webex suite, and observability tools. It primarily outsources its manufacturing to third parties and has a large sales and marketing staff-25,000 strong across 90 countries. Overall, Cisco employs 80,000 people and sells its products globally.