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Viant Technology Inc is an advertising technology company engaged in providing a cloud-based demand-side platform (DSP) for programmatic advertising. The company enables marketers and advertising agencies to plan, buy, and measure digital advertising campaigns across multiple channels, including connected TV, streaming audio, mobile, desktop, and digital out-of-home. Its platform leverages data integrations and proprietary identity solutions to deliver targeted advertising, audience insights, and performance measurement.

Microsoft sells productivity, security, business, and developer software alongside Azure cloud infrastructure and platform services. Commercial customers pay through subscriptions, software licenses, and usage charges. Consumer businesses include Windows, Xbox, and advertising. Beginning in fiscal 2027, Microsoft reports two segments: agents and infra, containing its commercial software and cloud businesses, and devices and consumer.