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Fielmann Group AG operates in the eyewear industry, providing optical products and services predominantly in Europe. The company is engaged in the retail of eyeglasses, contact lenses, hearing aids, and various accessories through a widespread network of stores. Headquartered in Hamburg, Germany, Fielmann was founded in 1972 by Günther Fielmann, who started with a single optical shop. The company's strategic positioning is enhanced by its direct relationship with end consumers and manufacturer-like operations, allowing it to offer competitively priced products without compromising quality. Fielmann's extensive market presence and customer-centric approach have contributed to its substantial growth across multiple European markets.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.