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GoDaddy is a domain registrar, web hosting provider, and website-building platform. As a domain registrar, GoDaddy earns revenue via primary registrations, aftermarket purchases, and renewals. The firm also offers subscriptions spanning digital marketing and productivity tools, do-it-yourself and AI-powered website and online store building, and point-of-sale and payment facilitation solutions. Customers can also purchase add-ons, such as domain protection services against bad actors and other online risks, as well as web hosting.

Shopify offers an e-commerce platform primarily to small and medium-size businesses. The firm has two segments. The subscription solutions segment allows Shopify merchants to conduct e-commerce on a variety of platforms, including the company's website, physical stores, pop-up stores, kiosks, social networks (Facebook), and Amazon. The merchant solutions segment offers add-on products for the platform that facilitate e-commerce and include Shopify Payments, Shopify Shipping, and Shopify Capital.