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Hexagon AB is a global technology company specializing in digital reality solutions that combine sensor, software, and autonomous technologies. The company delivers an array of products and services across various industries, with a focus on geospatial and industrial enterprise applications. Hexagon's offerings include advanced measurement technologies, software for data capture and analysis, and autonomous technologies that enhance productivity and quality across manufacturing, engineering, and construction sectors. Founded in 1992 and headquartered in Stockholm, Sweden, Hexagon maintains a significant international presence with operations in numerous countries. Its strategic competitive strengths lie in its comprehensive portfolio of digital solutions and its ability to integrate data seamlessly across different industry applications.

Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone accounts for the majority of the firm's sales, and Apple's other products, such as the Mac, iPad, and Watch, are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, such as streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors and works with subcontractors such as Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with the majority coming indirectly through partnerships and distribution.