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Ipsos SA is a global market research and consulting firm headquartered in Paris, France. Specializing in survey-based research, the company provides insights across various sectors, including advertising, media, technology, politics, and customer satisfaction. Founded in 1975, Ipsos operates in over 90 countries, delivering data that helps businesses and governments understand public opinion and market dynamics. The firm’s strategic positioning is reinforced by its extensive geographic reach and diversified service offerings, enabling it to cater to a broad spectrum of clients. Ipsos's competitive advantage lies in its robust methodological expertise and the ability to deliver reliable, actionable insights.

Cisco Systems is the largest provider of networking equipment in the world and one of the largest software companies in the world. Its largest businesses are selling networking hardware and software (where it has leading market shares) and cybersecurity software such as firewalls. It also has collaboration products, like its Webex suite, and observability tools. It primarily outsources its manufacturing to third parties and has a large sales and marketing staff-25,000 strong across 90 countries. Overall, Cisco employs 80,000 people and sells its products globally.